1. Product & Marketing Management

• Own and drive localized product and marketing strategies for CONMED product portfolios.
• Lead market research, competitive analysis, and customer insight generation to identify growth opportunities and strategic priorities.
• Develop and execute product positioning, value propositions, key messaging, and integrated marketing campaigns aligned with regional and global strategies.
• Own P&L management for assigned portfolios, including sales performance tracking, forecasting, pricing analysis, and budget management.
• Lead New Product Introduction (NPI) and launch execution, including launch strategy, value proposition development, marketing tool creation, and cross‑functional alignment.
• Drive Product Life Cycle Management (PLCM) activities, including product introductions, line extensions, portfolio optimization, and phase‑out planning.

2. Product Training & Sales Enablement

• Lead product training and education programs for internal stakeholders (Sales teams, Distributors, and related cross‑functional teams).
• Develop and deliver product training materials, launch readiness programs, and procedure‑focused education to ensure strong commercial execution.
• Act as a product expert and key reference for the company product portfolios within the organization.

3. Cross‑Functional Leadership & Collaboration

• Serve as the primary product management lead for assigned franchises, partnering closely with Sales, Medical Education, Clinical, Regulatory, Supply Chain, and Global Marketing teams.
• Drive alignment of local strategies and execution plans with regional and global business objectives.
• Lead cross‑functional execution to ensure operational readiness, supply alignment, and successful market delivery.

4. Asia Export (SEA) Marketing Support

• Provide strategic product and marketing leadership to support Asia Export (SEA) markets.
• Collaborate with regional and global teams to adapt product strategies, campaigns, and tools for diverse market needs.
• Coordinate with distributors and local partners across Asia to support launches, campaigns, and ongoing portfolio management.

5. KOL Engagement & Stakeholder Engagement

• Build and maintain strong relationships with Key Opinion Leaders (KOLs) and healthcare professionals.
• Lead planning and execution of educational programs, workshops, and congress activities to support brand and clinical leadership.
• Gather structured customer feedback and translate insights into product and marketing strategy improvements.

6. Compliance & Ethical Standards

• Ensure full compliance with Korean medical device laws and regulations, including promotional review, advertising regulations, and economic benefit reporting.
• Adhere to KMDIA and Ministry of Health & Welfare compliance frameworks.
• Uphold the highest ethical standards and transparency in all marketing, educational, and stakeholder engagement activities.

1. Own compliance‑related documentation, review processes, and audit readiness for assigned portfolios.

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field (MBA preferred)
• Minimum 8 years of Sales/Marketing experience in the medical device or healthcare industry.
  1. Preferred Experience in both Orthopedic and Surgical product marketing.
  2. Exposure to Asia Export markets or regional/global marketing roles.
• Fluency in English (verbal and written) for global communication and documentation.
• Strong understanding of marketing tools (Big Picture Marketing) and CRM platforms.
  1. Proficiency in tools such as Salesforce, Power BI, Smartsheet.
• Knowledge of Korean medical device compliance regulations and ethical marketing practices.
• Creative problem-solving and strategic thinking.
• Adaptability in fast-paced, dynamic environments.