[Job Description]

Press Relations
· Support PR communications plan on brand news releases
· Analyse and update press coverage reports
· Closely work with showroom to monitor press gifts and sample orders
· Monitor competitors’ PR activities and propose new ideas for social and editorial coverage

Celebrity Management
· Identify and onboard new talent aligned with the brand’s vision and objectives.
· Oversee ambassador/friends activations.
· Coordinate logistics for celebrity participation in event.
· Develop and execute strategic seeding plans for celebrities, ensuring the exposure of the key seasonal product placements.

Influencer, KOL, and Stylist Relations
· Create and maintain a comprehensive influencer mapping list.
· Build and nurture strong relationships with influencers, socialites, and stylists.
· Plan and execute impactful seeding campaigns for key product launches.
· Conduct competitive analysis to benchmark celebrity and influencer collaborations.
· Ensure daily communication and smooth collaboration with agencies and stylists.
· Assist in the planning, organization, and execution of trips and events.
· Provide administrative support, including managing purchase orders (POs), payments, and seeding logistics.

Experience
Develop elevated brand experience that responds to global brand strategy and local market’s need.
· Support MKT lead event to create brand experience.
· Pursue brand elevation by delivering high-quality creative & execution standard.
· Devise innovative and new experience.
· Keep a sharp eye on new trend, competitors activities and up-and coming cultural experience.
· Align with key stakeholders in head quarter and local business functions.

Requirement
· 2yrs+ experience of brand experience/event
· Fluent in English
· Luxury brand experience preferred
· Market knowledge (exposed) of content production & creation
· Develop elevated brand experience that responds to global brand strategy and local market’s need.