Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

JOB PURPOSE

The incumbent is responsible for development and execution of communication activities of different brands to promote corporate image.

RESPONSIBILITIES

• Implement public relations and advertising campaign strategies in compliance with the direction of Italian head office
• Implement and manage promotion event campaigns to maximize business potential
• Prepare and review all public statements, press release, interview replies on behalf of the Company
• Develop and maintain close contact with all media to maximize editorial coverage, co-ordinate every aspects of Communication events and advertising campaign
• Develop VIPs and celebrities client data base
• Prepare local Communication budget and monitor expenses
• Conduct market research on newly developed areas for Communication planning and report the same to head office
• Presents new collection to press, enhance exposure in the right media; arranges photo-shoots, branded contents, sample delivery and administrative aspects of the press sample;
• Co-ordinate and follow up for fashion shows, global events
• Co-ordinate and execute ad-hoc and new projects assigned by Italy
• Any other duties as many assigned from time to time

KNOWLEDGE AND SKILLS

Bachelor degree and above, relevant major is preferred
At least 12 years of Communication work experience in Global luxury industry
Strong in both verbal and written communication in English and Korean
Interest and attitude towards fashion and luxury products with high level of sensitivity
Positive mindset with can-do attitude

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.