We make hearts beat.

In our Maison, we wish to create a welcoming home and bespoke moments to reveal and empower femininity, and nurture a multicultural community of clients and talents, lasting through generations.

Since 1964, Alaïa is a Parisian Fashion Maison, with a Couture soul and a timeless sense of beauty.

Founded on the vision of Azzedine Alaïa, a legendary master of cut who changed the look of fashion in the 80’s with his sculptural silhouettes, the Maison continues to shape the future with the same passion and technical excellence.

Today, we perpetuate this quest for perfection and modernity. Through shape-driven creation and iconic knits sculpted on the body, we craft unique interpretations of the free beauty of women, guided by creativity, precision and a deep passion for arts.

Joining Alaïa means becoming part of a Maison where heritage, modernity and craftmanship come together to inspire, empower and create lasting impact.


Position Summary

In the context of our retail development in Korea, the Retail Operations Executive will contribute to the growth of the Maison through supporting business performance and retail excellence by driving performance analysis, monitoring store operations, ensuring retail excellence standards, sales administrative tasks and enhancing clienteling strategies.


KEY RESPONSIBILITIES

Key responsibility 1 – Business Analysis & Reporting

1. Support the implementation of business strategies, policies, and operational processes, under the guidance of the Line Manager, focusing on administrative aspects.
2. Conduct regular analysis of sales performance & KPIS at store level to monitor business trends and identify opportunities for improvement.
3. Support the achievement of monthly sales targets through close monitoring and management of KPIs.
4. Conduct in-depth performance analysis at store and staff level to assess productivity, efficiency, and client service standards, and recommend actionable improvements.
5. Produce and deliver timely, accurate performance reports to support business decision-making.
6. Maintain and update operational procedure documentation in collaboration with stakeholders to ensure accuracy and relevance.
7. Prepare business presentation materials for the Line Manager's use in meetings.
8. Conduct market research and regular analytical reports on market trend and competitor information to support brand development and retail excellence.

Key responsibility 2 – Retail Operations

1. Oversee daily operational administrative tasks to ensure seamless operations, including coordinating operational communications.
2. Provide comprehensive backroom support through close coordination internally and department store officers to ensure timely and effective resolution of business and retail operational issues.
3. Support retail boutiques in daily operations, addressing customer complaints, tracking goods transfers, following up on store maintenance, and resolving system errors.
4. Assist with retail activities such as promotions, new product launches, special events (PSR, VIP event, trunk show) and visual merchandising guidelines; evaluate results and provide feedback to the Line Manager.
5. Manage retail staff uniforms, including ordering, allocation, and inventory.
6. Oversee boutique packaging orders and distribution.
7. Review staff shift schedules and monitor attendance for retail boutiques.
8. Serve as the primary contact for retail system inquiries and training needs.
9. Coordinate new boutique openings, ensuring all operational aspects are addressed.
10. Coordinate monthly and yearly store inventories, in collaboration with Richemont local entity
11. Ensure security and HSE standards are respected in all stores, in collaboration with Richemont local entity
12. Monitor stores’ storage capacity and adapt store storage occupancy if needed, in collaboration with Retail Merchandising

Key responsibility 3 – Retail Excellence

1. Ensure Global Retail Excellence guidelines are respected on the market
2. Support the collection and analysis of CRM and clienteling data to enhance customer engagement strategies, improve client retention and drive store performance
3. Monitor and analyze client segmentation by store, providing actionable insights to optimize client development and targeted commercial actions.
4. Ensure accurate collection and tracking of store operational data, including store duty and overtime, to support workforce planning and reporting efficiency.
5. Support incentive scheme management through accurate calculation and validation of commissions, ensuring compliance with internal guidelines for management approval and HR payroll processing.
6. Support the Line Manager by updating the operation manual with current best practices and procedures while monitoring and analyzing retail excellence KPIs to identify trends, improvement areas, and innovation opportunities, then presenting actionable recommendations.

Key responsibility 4 – Manage the sales & wholesale administration

1. Creating, Invoicing and Placing Wholesale Orders & Re-orders
2. Creating new partners / accounts on SAP with accurate information
3. Collecting Product Master data info each season to be Compliant with local regulation
4. Updating the Customer Master data into SAP
5. Ensuring product allocations and tracking of deliveries, follow-ups and resolution of any claims linked to order or delivery
6. Managing return to vendor processes
7. Following any payment issue with Accounting team and editing Credit/ Debit memos
8. Sharing weekly reports with commercial teams and deliveries updates with partner’s supply chain teams
9. Formalizing and updating business procedures
10. Working closely with all internal and external customers so as to deliver the best-in class customer service
11. Supporting stores with system admin tasks like vendor creations, extentions, PO creations and GRs confirmations with procurments teams

1. Proven experience in operations, sales administration and supply chain in the retail industry, preferably within luxury or premium environments
2. Solid analytical and organizational skills with great sense of initiative.
3. SAP (SD) and Microsoft Office knowledge
4. Fluency in Korean and in English is required
5. Structured, autonomous, hands-on and able to manage priorities and multi-task