Vacheron Constantin Marketing Manager to lead our marketing activities, to boost the performance of our Maison through innovative Event as well as & media communication in line with business strategies.
The Marketing Manager will be support for implementing preparation, operation, and follow through the events to elevate overall customer engagement. The ideal candidate will be a creator who has a sense of understanding about our customer’s interests, demands and also an expert with a strong creative mindset and entrepreneurial spirit. He or she reports to the Marketing & Communications director in Korea and Marketing Operation, Event, Media team of HQ.

Responsibilities

1. Develop and implement yearly communication and client events, and analyze KPIs with Marketing & Communication director
2. Work in line with annual marketing plans to meet strategic growth objectives
3. Manage the events including pop-up, product event, boutique event, and client event in line with the global calendar
4. Develop all materials, data arrangement of the event to maximize the commercial impact and elevation of customer experience
5. Provide recommendations to drive traffic and customers with promotion initiatives
6. Creative thinking culture about Art and Culture related activities
7. Analyze in-store campaigns efficiency and provide a recommendation to improve the plan and spend
8. Work with client experience team on CRM campaign planning, management, execution, analysis & reporting.
9. Monitor VIP program and development and continued enhancement of loyalty program including but not limited to content, benefits, services, partners, communication, KPIs setting, and reporting.
10. Orchestrate traditional and digital media, identifying new opportunities and analyzing their effectiveness
11. Lead, mentor, and manage the marketing team to ensure high performance and professional growth
12. Manage the A&P budget for the region, ensuring accurate forecasting and reporting

Requirement and qualification

Prefer to have work experiences with luxury or watch & Fine Jewelry brands

1. Minimum 8 years’ marketing & event experience
2. Understanding and interest in high-end luxury, culture, art; ability to interpret trends
3. Strong creative ability to develop innovative ideas in high-watchmaking sector
4. Excellent time-management skills and the ability to work on more than one project at a time
5. Interface with different departments internally as well as externally
6. Proactive, committed & responsible
7. Excellent command of written and spoken English