Manager, Content Acquisition & Development - Celebrities and Digital Originals (South Korea)
Tasks
About the team
Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.
As Manager, Content Acquisition & Development, you will support and drive the execution of high-quality celebrity-led and digital original content acquisition in Korea, with a focus on partnerships with talent agencies, MCNs, and digital-first studios.
In this role, you will manage day-to-day content acquisition and partner relationships, contribute to deal structuring and negotiations, and support the growth of a premium content ecosystem. You will work closely with internal cross-functional teams and external partners to improve content quality, cultural relevance, and long-term platform growth.
Key Responsibilities
Celebrity & Talent Agency Partnerships
-Manage the execution of partnerships with celebrities, talent agencies, MCNs, and digital original studios, including partner sourcing, evaluation, and onboarding.
- Support and participate in negotiations with talent agencies on celebrity onboarding, digital original production, content rights, and collaboration models.
- Help develop and operate scalable partnership frameworks that enable agencies and MCNs to manage multiple celebrity accounts effectively.
- Maintain strong working relationships with key agencies and partners as a day-to-day point of contact.
Digital Original Content Acquisition
- Execute acquisition and development of studio-quality digital original content, including celebrity-led formats and digital-first productions.
- Support definition and prioritization of acquisition opportunities aligned with platform strategy and audience demand.
- Manage multiple content deals in parallel while maintaining quality standards and operational consistency.
Ecosystem & Partner Development
- Support the growth of a sustainable ecosystem for celebrities, talent agencies, MCNs, and digital studios.
- Plan and execute partner education and enablement programs focused on content quality, platform-native storytelling, and production optimization.
- Assist with content globalization initiatives, supporting the expansion of Korean celebrity and digital original IP into global markets.
Cross-Functional Collaboration
- Work closely with Marketing, Product, Sales, PR, GR, Legal, and global teams to support celebrity and digital original content initiatives.
- Collect partner and market feedback and share insights with Product teams to improve tools, features, and workflows.
- Support the local execution of global projects and initiatives related to celebrity and digital original content.
- Represent the team in partner meetings, agency sessions, and selected industry events as needed.
Performance Management & Operations
- Track and analyze performance metrics for celebrity and digital original content portfolios.
- Support optimization of deal processes, partner workflows, and reporting frameworks.
- Contribute to operational planning, documentation, and internal reporting.
- Mentor junior team members and support knowledge sharing within the team.
Requirements
Minimum Qualifications
- Bachelor’s degree or equivalent practical experience.
- Over 5+ years of experience in content acquisition, production, distribution, or digital transformation within entertainment or media industries.
- Experience working with celebrities, talent agencies, MCNs, or digital original studios in Korea.
- Hands-on experience supporting or negotiating content, talent, or production-related agreements.
- Familiarity with intellectual property rights and contract structures related to content and talent.
- Experience collaborating with cross-functional teams and multiple stakeholders. Strong analytical mindset with the ability to use data to evaluate content performance.
- Native Korean and business-level proficiency in written and spoken English. Chinese proficiency is a plus.
Preferred Qualifications
- Master’s degree, MBA, or equivalent advanced degree.
- Experience working at a global content platform, MCN, talent agency, or major media/entertainment company.
- Exposure to large-scale content programs involving celebrities or digital originals.
- Demonstrated ability to manage multiple projects in a fast-paced, evolving environment.
- Strong communication and presentation skills, with the ability to engage both internal and external stakeholders.
Information
The Others
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Company
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ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment and enterprise services - over 2.5bn people interact with ByteDance products including TikTok.
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. We are committed to building a safe, healthy and positive online environment for all our users.
We have over 110,000 employees based in more than 30 countries globally. Join us.
- 연예인·탤런트 에이전시·MCN·디지털 스튜디오 파트너십 운영
- 연예인 온보딩·디지털 오리지널 제작·콘텐츠 권리·협업 모델 협상 지원
- 디지털 오리지널 콘텐츠 인수 및 개발 실행
- 플랫폼 전략과 수요에 맞춘 인수 기회 정의 및 우선순위 설정 지원
- 다수 콘텐츠 딜 병행 관리 및 품질·운영 일관성 유지
- 파트너 교육·활성화 프로그램 기획 및 운영
- 한국 연예인·디지털 오리지널 IP의 글로벌 시장 확장 지원
- 마케팅·제품·세일즈·PR·GR·법무·글로벌 팀과의 협업
- 성과 지표 추적 및 콘텐츠 포트폴리오 분석
- 딜 프로세스·파트너 워크플로우·리포팅 체계 최적화 지원
- ✓학사 학위 또는 동등한 실무 경험
- ✓엔터테인먼트 또는 미디어 산업 내 콘텐츠 인수·제작·배급·디지털 전환 관련 5년 이상 경력
- ✓한국 내 연예인·탤런트 에이전시·MCN·디지털 오리지널 스튜디오 협업 경험
- ✓콘텐츠·인재·제작 관련 계약 지원 또는 협상 경험
- ✓콘텐츠 및 인재 관련 지식재산권과 계약 구조 이해
- ✓교차 기능 팀 및 다양한 이해관계자와의 협업 경험
- ✓데이터를 활용한 콘텐츠 성과 평가 역량
- ✓한국어 원어민 수준 및 비즈니스 수준의 영어 구사 능력
- ★석사 학위, MBA 또는 동등한 고급 학위
- ★글로벌 콘텐츠 플랫폼·MCN·탤런트 에이전시·대형 미디어/엔터테인먼트 기업 근무 경험
- ★연예인 또는 디지털 오리지널 관련 대규모 콘텐츠 프로그램 경험
- ★다수 프로젝트의 빠르게 변화하는 환경 내 관리 역량
- ★내부 및 외부 이해관계자 대상 커뮤니케이션 및 발표 역량
- ★중국어 구사 능력
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