Report to : Brand General Manager
Location : Seoul, Korea
Brand : DIESEL

1. Retail Development

1. Implement brand strategy consistently while adapting to local market needs
2. Develop and expand the retail network for Diesel
3. Lead negotiations with landlords for new retail projects and business development
4. Manage and negotiate lease contracts, including key terms and conditions
5. Oversee retail network projects including new store openings, relocations, extensions, and pop-ups

2. Budget and Analysis

1. Set sales targets in collaboration with Finance and Merchandising (MD) and drive performance achievement
2. Monitor and analyze sales performance and key KPIs on a regular basis
3. Prepare and report on sales, costs, and overall business performance, identifying opportunities and action plans
4. Report market insights and store sales trends to APAC and Global HQ
5. Prepare weekly, monthly, and quarterly executive summary reports

3. CRM 

1. Define and execute local CRM strategies aligned with the annual business plan
2. Monitor CRM KPIs including data capture and client segmentation
3. Analyze campaign performance based on client segmentation
4. Develop CRM campaign strategies and collaborate with Marketing to ensure alignment
5. Implement client lifecycle communication strategies to enhance loyalty and conversion
6. Manage and resolve customer service (CS) issues within the assigned area

4. Store Operations Management

1. Implement and drive retail excellence in line with HQ guidelines
2. Ensure all store operations and administrative procedures comply with global policies and timelines

5. People Management

1. Recruit and manage store staff across all levels
2. Oversee performance management and staff development
3. Support store teams in handling complex sales and after-sales situations

Qualification:

1. Bachelor’s degree or above (relevant major preferred)
2. Minimum 10 years of experience in the retail industry
3. Strong understanding of the retail fashion business
4. Excellent negotiation and interpersonal skills
5. Fluency in both spoken and written English
6. Proficiency in PowerPoint and MS Office