NATURE AND SCOPE OF POSITION
 

• Work on sales planning and defining the business strategy for Jimmy Choo Website.
• Execute the localised eCommerce strategy for Korea seamlessly across all digital touch points to achieve the annual sales and profit targets.
• Manage all aspects of web analytics. Monitor and analyse business key metrics including day-to-day operation (traffic/conversion/ads), merchandising and E-marketing, generating insights for decision making as well as optimization.
• Produce ad hoc, daily, weekly and monthly trading reports to aid decision making. Highlight lessons learnt and opportunities to be fed into the planning process.
• Be the key point of contact to manage in-site operation, including but not limited to, site refresh based on global assets and guidelines, UX&UI, newness launch, promotions, warehousing, logistics and consumer support.
• Work with external agencies on E-marketing, including analytics, SEO, SEM, PPC & Affiliates.
• Liaise with department stores on marketing campaign and reach out to its own database to maximize exposure and opportunities. 
• Cooperate with internal merchandising / logistics / after-sales / CRM teams to align on business objectives and needs.
• Manage the translations agency and maintain the translation guidelines.
• Be responsible for the user experience on all touchpoints through Jimmy Choo Website.
• Conduct weekly site walks, ensuring optimum levels of functionality and ensuring information and content is accurate and relevant to the market.
• Support front line staff in adapting the in-store ordering tools to maximize sales opportunities. 
• Keep updated with the trends of ecosystem as well as consumer online behaviour changes.
• Proactive and agile approach to role as the business expands

Qualification/Education
 
Degree holder in Marketing or a relevant discipline.

Experience Required
 
At least 5 years eCommerce and digital marketing experience in either an agency or from an in-house background with strong analytical skills and attention to detail

Particular skills/knowledge required
 

• Proactive and goal-oriented, ability to drive forward with goals independently
• Good skills in Microsoft Office including Excel, Word and PowerPoint
• Knowledge of ecommerce ecosystem as well as omni-channel preferred
• Excellent communication skills with both internal stakeholders and external partners
• Proven English reading & writing skills

Characteristics required
 

• Demonstrable ability to use initiative and be proactive
• Courageous, passionate and open-minded
• Full of energy and drive
• Have a sense of urgency and ability to deal swiftly with changing needs
• Team player with the ability to work on own initiative when required
• Highly organised with an ability to multi task
• Pleasant and accommodating disposition
• Innovative and proactive, with a “can do” approach
• Enthusiastic with a good sense of humour
• Well presented with the ability to communicate confidently