Company: Swatch Group Korea
Department: Blancpain
Job Title: PR & Marketing Executive
Job Level: Executive (3–6yrs)
Reporting Line: PR & Marketing Manager of Blancpain

A legacy of excellence since 1735.
Blancpain represents the pinnacle of traditional watchmaking, combining heritage, craftsmanship, and innovation. We invite passionate professionals to be part of our journey in elevating the brand experience in Korea.

We are seeking a passionate Blancpain PR & Marketing Executive to support our press relations and retail marketing initiatives. This role plays a key part in executing brand activities and ensuring operational excellence across marketing functions, requiring a strong attention to detail, coordination skills, and an appreciation for high-end watchmaking.

Role & Responsibilities

 1. Press Relations

• Handle daily media requests and support the development and distribution of press materials approved by the company.
• Coordinate press shootings, interviews, and media-related activities.
• Monitor press coverage and prepare regular reports.
• Support relationships with print and digital media, stylists, and influencers.
• Assist in managing press samples, logistics, and media follow-ups.
• Maintain communication with headquarters for material sharing and reporting.

 2. Media & Campaign Execution

• Support execution of media campaigns and advertising initiatives.
• Coordinate with HQ and external agencies for campaign materials and timelines.
• Monitor competitors’ activities and market trends.
• Assist in tracking marketing expenses and campaign performance.

 3. Retail Marketing Planning and Execution

• Manage direct mailings, product leaflets, PLV (POSM), GWP orders, and stock.
• Support implementation of seasonal Visual Merchandising Design (VMD) in line with global guidelines.
• Assist in CRM activities and boutique marketing initiatives.
• Support VIP gifting processes and follow-ups.

 4. Event Planning and Management

• Support planning and execution of boutique and local events.
• Coordinate with internal teams and external vendors.
• Prepare post-event reports and performance summaries.

 5. Marketing Operations

• Manage marketing-related procurement and expense processes (PO, quotations, vendor coordination).
• Handle marketing inventory and logistics, including watches, POSM, and materials.
• Support product loaning and collaboration processes (press, events, partnerships).
• Coordinate with HQ for marketing assets, materials, and guidelines.
• Maintain organized documentation and support regular reporting (e.g., monthly, campaign, and media reports).

Qualifications & Requirements

• 3–6 years of experience in PR, marketing, or related fields (luxury, fashion, retail, or agency preferred).
• Bachelor's degree or higher.
• Effective communication skills in English, both written and verbal.
• Strong understanding of brand positioning and luxury market standards.
• High level of attention to detail and execution capability.
• Excellent organizational, coordination, and multitasking skills.
• Proactive, hands-on working attitude.
• Strong communication skills with internal and external stakeholders.
• Proficiency in MS Office; digital or CRM experience is a plus.

Joining Blancpain means becoming part of a brand where tradition meets innovation.
We value craftsmanship, precision, and a commitment to excellence — not only in our products, but also in our people.

Swatch Group Korea is an equal opportunity employer. All employment decisions are based on qualifications, merit, and business needs.