1. MARKETING STRATEGY
 
Planning: 

• Plan and set up skincare annual ambitions and key objectives along with Guerlain objectives
• Analyze current challenges and share the insight for further planning with related parties
• Set the priority and prepare the strategic action plan for each products performance within Guerlain guidelines to achieve the business goal
• Prepare the 360 plans to maximize the potential sales of all new product launches. After the launch of new products, analyze the sales results and the reaction from the market, communicate your conclusion to the Marketing department, recommend areas of improvement and revise the sales forecast, if necessary.
• Establish and define product positioning in market, as well as in Guerlain
• Closely work with CRM and Communication team to plan and manage annual promotional event plan to support products performance (beauty class / POS event etc.)
• Plan and manage annual sampling strategies along with Guerlain guidelines
• Manage category key pillar products performance and set up the annual support plan to establish ICON products

Plan execution: 

• Interface with registration, import and Region / France to ensure that Marketing Plan will be fulfilled within the time schedule.
• When necessary, revise the Marketing plan, justify this revision to the Marketing Director and distribute the revised plan.

Market analysis: 

• Actively monitor and collect market trend and competitor’s activities by weekly / monthly basis to effectively identify customer needs and provide report to in timely manner. 
• Study and understand overall business trend in market via Beaute Research if necessary.
• Find out our challenges and share the insight for further planning with related departments. 

Communication:

• Marketing strategy should be clearly communicated to all related parties to assist them in defining the yearly priorities in function and budget
• Effectively communicates product plans and strategy with related parties to obtain required decisions, resources or management support

Reporting: 

• Monthly report and other relevant report to communication with region & central team and Monthly & weekly report to the management
• Provide product dashboard to all related parties if necessary
• Campaign analysis report to region and marketing director to evaluation of New product performance

 
2. MARKETING MIX
Product:

• Establish annual forecast by product and monitor the performance of each product category, highlight the products with poor performance and recommend solution to resolve poor sales. 
• Plan and Manage Product Lifecycle based on products performance
• Recommend the product deletions on an annual or seasonal basis
• Monitors product performance by tracking key performance indicators including revenue, market share, customer feedback and other indicators identified

 
Price: Monitor a competitors’ price list survey matching equivalent products to those in our range and report any retail price increase. Based on the retail price policy of our main competitors, the market trends and price structure, propose feasibility to the suggestions by HQ whenever it is necessary. Liaise with sales director and marketing director to propose the selling price and quantities of promotional items.
 
Materials: Set up the key concept, strengths, claim and keywords for each product for all communication channels (DM, brochure, media text, etc.). When DM, brochure and media text are coming from France (just need to be translated), each function manager will have to submit the final version to the product manager to validation.
 
3. BUDGET
Sales Forecast:

• Based on the marketing strategy including the promotion plans and market trends, propose a yearly sales target for each product, for the basic business and the new products. Upon its approval, prepare a sales target in units per reference and month, forward it to the Department of Sales, Import and Distribution. During the year, monitor actual sales versus forecast, communicate the necessary revision to all departments. For all the new products, provide the import manager with the quantities of the 1st order and the 1st repeat orders in due time.
• Liaise launches with the sales dept. to forecast the realistic quantities of promotional items (Sample / Tester / Special GWP related to specific action) as well as new products.
• Study regularly the stock inventory, highlight the abnormal over stock positions and recommend solutions to reduce their level.

 
Expenses:
Make sure yearly category & A&P budget by action in terms of menu and local expenditure is adhered to and not exceeded. 

1. Education: University graduate and/or up
2. Years of experience: 3 years~7 years
3. Experience: At least 1 or 2 years of experience in cosmetic brands.
4. Language: Fluent in both Korean and English
5. Computer skill proficiency: MS PPT, Excel, Word 
6. Hard Skill: Data analysis, Product knowledge, Marketing & budget planning
7. Soft Skill: Adaptability, Collaboration, Communication, Problem solving