Marketing/Communication Manager – Imported Luxury Jewelry/Fragrance
Overview
The PR & Media Manager works closely with brand leads to strategically build, develop, and execute an efficient and comprehensive PR plan aligned with business needs. Core responsibilities include overall communications management, stakeholder communication and relationship management, content production, and branding/PR event execution.
Key Accountabilities
1) Public Relations

• Plan, coordinate, and execute PR communication activities and programs, including corporate/internal PR, digital, and media relations
• Lead strategic planning and execution of press/celebrity/KOL events, store openings, and product launches
• Plan and execute brand-building PR activities aligned with business strategy and global guidelines
• Manage digital and PR agencies to maximize PR value and ROI
• Build and maintain relationships with key media editors, stylists and KOL
• Report PR coverage and performance to global and internal teams
• Produce brand and campaign content
• Manage press release quality, distribution schedules, and monitor coverage results

2) Media / Digital

• Strong understanding of the digital landscape required (paid media, SEM, Kakao, etc.)
• Develop and execute consumer-centric media strategies and tactics based on lifestyle analysis and needs identification
• Produce brand and campaign content
• Manage media/digital agencies to maximize coverage value and ROI
• Support and lead domestic communication events

3) Strategy & Planning

• Support development and execution of the annual strategy
• Oversee monthly/weekly PR & content task management
• Manage budget operations and review monthly expenses

Required Qualifications

• Bachelor's degree or higher
• Minimum 5 years' experience in imported luxury, at Manager level
• Ability to monitor and manage vendor process compliance
• Project management skills — scheduling, communication, goal-setting, insight generation, and results delivery
• Basic computer proficiency in MS Office
• Proficient in English (written and spoken)

Preferred Qualifications

• Strong problem-solving skills
• Excellent communication skills
• Luxury business experience preferred (jewelry/cosmetics experience)

Hiring Process

• Resume Screening
• 1st Round Interview
• Final Round Interview

Compensation
Based on experience