Position Overview

1. Elevate the desirability, visibility and brand voices of Christian Dior Parfums for brand and business purposes
2. Manage paid media’s action and its operations on planning, executing, and reporting for the offline and digital media campaigns
3. Communicate with internal and external stakeholders as the category lead
4. Take the lead of managing the local social channel on Kakao as the representative owned digital platform

(can be considered from Specialist to Sr. Specialist level)

Roles and Responsibilities
1. Develop and manage paid media campaigns based on marketing plan, business goals and global guideline in a strategic approach (70%)

1. Design the brief and media orchestration based on the central guideline and business goals and submit the campaign plan to central team
2. Communicate with the media partners to seek new for new approach, strategy and opportunities
3. Manage the global and local assets and previews in a timely manner
4. Monitor, analyze and share with the internal, region and central team a campaign performance

2. Manage Owned Digital Platform on Kakao to consolidate #1 leadership in luxe beauty and total market (30%)

1. Develop the annual calendar and activity plan based on the marketing calendar and KPIs
2. Manage a monthly content including feeds and pushes, aligning with the central and internal teams
3. Design and manage a media sampling and analyze the results vs KPIs
4. Report the monthly results and competition to central team on a regular basis

3. Others

1. Understand and optimize Google Analytics tools for performance evaluation
2. Develop and share the competitor’s watch report with the region, central and internal teams

1. Minimum 6+ years’ experience in media agency or media marketing area
2. Wide knowledge of various media landscapes (digital inc keyword search ad, magazine, OOH, TVC, etc.)
3. Understanding of Google Analytics
4. Strong analytical skills, strategic, creative, accuracy in figures
5. Detail-oriented with excellent organizational, prioritization, and multitasking skills
6. Good communication skills and open-minded
7. Fluent in both English and Korean
8. Highly proficient in Microsoft Office, especially Excel and PowerPoint