한국휴렛팩커드
월트디즈니컴퍼니코리아

Marketing Manager, Obesity & Related Conditions

Tasks

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Join Amgen’s Mission of Serving Patients
At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.
Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. Amgen is advancing a broad and deep pipeline and portfolio of medicines to treat heart disease, obesity and obesity-related conditions, rare diseases, inflammatory conditions and cancer.  As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

[Marketing Manager, Obesity & Related Conditions]

What you will do


Position Summary

This is an opportunity to lead marketing for a strategically important future obesity portfolio at a dynamic time in healthcare. We are looking for an experienced marketing leader who combines strong strategic thinking, leadership and execution with a patient-centric mindset, out-of-box thinking and bold ambition. The role will build a deep understanding of the Korean obesity treatment landscape, patient journey, HCP ecosystem, access environment including private pay model and competitive dynamics while translating Global and JAPAC direction into clear local strategic choices and executable plans. The Marketing Manager will lead the obesity marketing team and the cross-functional launch readiness team and partner closely with Medical, Value & Access, Regulatory, Finance, Corporate Affairs and other internal stakeholders.

Key Responsibilities: 

  • Lead the Korea Obesity cross-functional brand team to deliver the strongest possible pre-launch and launch outcomes for patients and the business.
  • Develop Korea-specific launch strategies aligned with Global and JAPAC direction, reflecting local disease landscape, patient journey, clinical practice, access environment, policy considerations and competitive dynamics.
  • Develop annual Affiliate Brand Plans, including strategic imperatives, priority customer and consumer segments, positioning, KPIs, tactical roadmaps and marketing funding allocation; contributes robust assumptions to long-range planning.
  • Manage annual budgeting and quarterly reforecasting for the portfolio; Manages approved marketing OPEX budgets to ensure appropriate allocation of resources and ensures execution of spend meets plan and financial/compliance controls.
  • Generate and apply actionable customer, patient and market insights through primary research, field feedback, data analysis and expert engagement, ensuring insights lead to clear strategic choices and prioritized actions.
  • Explore and define the local Go-to-Market model under the supervision of senior leadership team, including target customer segments, priority channels, field enablement needs, digital and omnichannel opportunities, and appropriate patient support or disease education approaches. 
  • Participate in relevant JAPAC and Global Brand Working Group discussions as appropriate, providing Korea market insights and sharing local learnings, innovations and best practices to support alignment with regional and global direction
  • Collaborate to actively support the development and execution of market access strategies including private-pay model and market-shaping strategies through strong internal and external stakeholder collaboration, while supporting responsible treatment education and appropriate patient identification.
  • Plan & execute approved disease awareness and external stakeholder engagement initiatives within applicable laws, regulations and Amgen policies, with a focus on improving the treatment landscape and patient outcomes.
  • Build and lead a high-performing marketing team by attracting, developing and retaining talent, providing regular coaching and feedback, managing talent and MAP processes, supporting career development, addressing performance and role modelling Amgen’s Values and Leadership Attributes. 
  • Work closely with sales to translate strategy into clear field priorities, messages, customer engagement plans and launch execution requirements as the field model is developed.
  • Demonstrate Amgen Values and Leadership Attributes by taking ownership, working cross-functionally, making evidence-based decisions and leading through ambiguity and change. 
  • Ensure all marketing activities, materials and stakeholder engagements comply with Amgen internal SOPs, Healthcare Compliance requirements, local laws and regulations.

Requirements

What we expect of you

Required qualifications and experience:

  • 8+ years of pharmaceutical marketing experience, with demonstrated ownership of brand strategy, tactical planning and cross-functional execution in South Korea.
  • 2+ years of experience leading and developing a high-performing marketing team, or equivalent people-leadership scope.
  • Demonstrated ability to navigate complexity, make tough strategic choices and rally a cross-functional team in a highly matrixed organization.
  • Strong strategic and analytical marketing capability, including portfolio / brand planning, launch planning, segmentation, positioning, long-range assumptions, KPI design and performance optimization.
  • Strong commercial and financial acumen, including marketing budget management, reforecasting and evidence-based investment decisions.
  • Experience engaging effectively with senior leadership and regional / global teams.
  • Excellent leadership and influence skills, with a collaborative, team-oriented style and the ability to mobilize others without direct authority.
  • Bachelor's degree in pharmacy, life sciences, business, marketing or a related field. MBA or other advanced degree is a plus.

 
Preferred qualifications and experience:

  • Experience in obesity, metabolic disease or related conditions, primary care or another high-volume therapeutic area.
  • Experience in consumer healthcare and/or consumer, CRM, digital, omnichannel or direct-to-consumer marketing.
  • Experience with market shaping, patient activation, private-market / self-pay models, reimbursement-linked marketing or new go-to-market approaches.
  • Demonstrated experience coaching marketers, building strategic thinking depth and leading performance / development conversations.
  • Strong knowledge of the Korean healthcare environment and associated reimbursement and regulatory requirements.

Key Competencies:

  • Inspires teams through vision and purpose
  • Applies a whole company mindset
  • Builds strong brand and portfolio foundations
  • Makes strategic, insight-led choices
  • Drives marketing innovation and omnichannel excellence
  • Consumer- and patient-centric marketing leadership
  • Stakeholder engagement and collaboration
  • Drives accountability and execution excellence
  • Manages complexity and ambiguity
  • Leads through change and develops talent  
  • Compliance mindset 


What you can expect of us
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way. 
In addition to the base salary, Amgen offers competitive and comprehensive Total Rewards Plans that are aligned with local industry standards. 
Apply now and make a lasting impact with the Amgen team. 
careers.amgen.com


As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease. 
Amgen is an Equal Opportunity employer. We make all employment decisions without regard to race, color, religion, sex or any other characteristic protected by applicable law.
We provide reasonable accommodations to applicants and employees with disabilities, consistent with legal requirements. Please contact us to request accommodation.

Information

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Company

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서울특별시 중구 을지로5길 19, 20층(수하동, FERRUM TOWER) 20th Floor, Ferrum Tower, 19 Eulji-ro 5-gil, Jung-gu, Seoul

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Our Mission: To Serve Patients 

암젠은 생명과학(Biology)과 기술(Technology)의 강점을 결합하여, 인류가 직면한 어려운 질병에 맞서 사람들의 삶이 편리하고 풍요롭게 지속되도록 돕고 있습니다.
1980년 미국 캘리포니아 사우전드 오크스(Thousand Oaks)에서 설립된 암젠은 생명공학 산업의 기틀 마련에 기여했으며, 이후로도 산업 성장을 지원해 왔습니다. 암젠의 연구개발(R&D) 투자는 기존 의약품 포트폴리오를 기반으로 암질환 ∙ 심혈관계질환 ∙ 비만 및 비만 관련 질환 ∙ 염증성질환 ∙ 희귀질환 치료 분야에서 강력한 파이프라인을 구축하고 있습니다.

암젠코리아는 2015년에 출범하여 ‘환자를 위한다(To Serve Patients)’라는 사명 아래 암질환 ∙ 골질환 ∙ 심혈관질환 ∙ 희귀질환 분야에서 국내 환자들을 위한 혁신적인 의약품을 공급하고 있습니다. 또한, 암젠의 생명공학 기술을 기반으로 한국의 생명공학 산업과 사회 전반에 기여할 수 있는 다양한 활동을 전개하고 있습니다. 이러한 노력은 2024년 보건복지부 혁신형 제약기업 인증으로 이어져, 한국 사회에 대한 기여를 다시 한번 인정받았습니다.

Amgen harnesses the best of biology and technology to fight the world’s toughest diseases, and make people’s lives easier, fuller and longer. We helped establish the biotechnology industry, and we remain on the cutting-edge of innovation, using technology and human genetic data to push beyond what’s known today. Our investment in research and development has yielded a robust pipeline that builds on our existing portfolio of medicines to treat cancer, heart disease, osteoporosis, inflammatory diseases and rare diseases.

Amgen is one of 30 companies comprising the Dow Jones Industrial Average®, and part of the Nasdaq-100 Index®. In 2024, Amgen was named one of the “World’s Most Innovative Companies” by Fast Company and one of “America’s Best Large Employers” by Forbes.


직무 마케팅 매니저
🛠 관련 기술 CRM
핵심 업무
  • 한국 비만 브랜드 크로스펑셔널 팀 리드
  • 한국 맞춤형 출시 전략 수립
  • 연간 브랜드 플랜 수립 및 실행 로드맵 관리
  • 연간 예산 및 분기별 재예측 관리
  • 고객·환자·시장 인사이트 도출 및 적용
  • Go-to-Market 모델 정의 지원
  • JAPAC 및 글로벌 브랜드 워킹그룹 협업
  • 시장 접근 전략 및 질환 인식 제고 활동 지원
  • 마케팅 팀 육성 및 성과 관리
  • 영업 연계 필드 우선순위 및 메시지 정렬
  • 마케팅 활동 및 이해관계자 협업의 컴플라이언스 준수
필수 요건
  • ✓제약 마케팅 경력 8년 이상
  • ✓한국 내 브랜드 전략 및 크로스펑셔널 실행 경험
  • ✓마케팅 팀 리딩 및 육성 경험 2년 이상
  • ✓복잡한 환경에서 전략적 의사결정 및 팀 결집 능력
  • ✓포트폴리오·브랜드 플랜, 출시 계획, 세분화, 포지셔닝, KPI 설계 경험
  • ✓마케팅 예산 관리 및 재예측 경험
  • ✓학사 학위
우대 요건
  • ★비만, 대사질환 또는 관련 질환 경험
  • ★소비자 헬스케어, CRM, 디지털, 옴니채널 또는 DTC 마케팅 경험
  • ★시장 형성, 환자 활성화, 자가부담 모델 또는 신규 Go-to-Market 접근 경험
  • ★마케팅 코칭 및 성과·개발 대화 경험
  • ★한국 의료 환경 및 보험·규제 요건 이해
  • ★MBA 또는 고급 학위
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