[POSITION SUMMARY]

The SFE (Sales Force Effectiveness) Specialist is responsible for supporting commercial excellence through effective management of CRM systems, master data governance, sales performance analysis, and BI reporting operations. This role works closely with Sales, Marketing, Compliance, and external vendors to ensure accurate data management and actionable business insights that enhance field force productivity and decision-making.

[Key Responsibilities]

1. Master Data Management
- Manage and maintain customer master data based on OneKey/HCP-HCO databases
- Ensure data accuracy, completeness, and consistency across CRM system
- Conduct regular data validation, cleansing, and governance activities
- Support territory alignment and customer targeting processes
- Coordinate with external vendors and internal stakeholders regarding master data updates and quality improvement

2. CRM System Operation
- Operate and administer CRM system for field force users
- Provide user support, troubleshooting, and issue resolution for CRM-related inquiries
- Manage user access, system configuration, and routine maintenance activities
- Support CRM enhancement projects, testing and system implementation initiatives
- Develop and maintain CRM operation guidelines and user training materials

3. Sales & Call Performance Analysis
- Analyze sales performance and field force call activities to generate business insights
- Prepare regular and ad-hoc reports/dashboard for Sales team
- Report monthly KPIs related to sales execution, call activities, targeting, and productivity
- Identify trends and opportunities through data analysis to support strategic decision-making
- Collaborate with Sales and Marketing teams to improve field force effectiveness

4. BI System Management
- Manage BI reporting systems related to call activity and sales performance tracking
- Ensure stable operation and data integrity of BI platforms and reporting tools
- Support dashboard development and report automation initiatives
- Coordinate with vendor for system enhancement and issue management

5. Cross-functional Collaboration & Compliance
- Work closely with Sales, Marketing, Compliance, and BD teams
- Ensure all data management and reporting activities comply with internal policies and industry regulations
- Support audit requests and documentation related to commercial systems and data management
- Participate in commercial excellence and process improvement projects


[Qualifications]

- Bachelor's degree in Business, Statistics, Life Sciences, or related field
- Experience in pharmaceutical industry, Sales Operations, SFE, CRM, or Commercial Excellence preferred
- Strong analytical and problem-solving skills
- Experience with CRM systems and BI reporting tools
- Proficiency in Excel and data analysis/reporting tools
- Strong communication and stakeholder management skills
- Ability to manage multiple tasks in a fast-paced environment

- Understanding of pharmaceutical sales operations and HCP/HCO data management
- Experience with IQVIA OneKey or similar master data platforms
- Knowledge of BI tools such as Power BI
- Project management and system implementation experience
- Business-level English communication skills