- Purpose :
This is a 7 month contractor position created to provide coverage during the incumbent’s maternity leave. The Field Marketing Professional will plan and execute Revvity’s marketing strategy across Korea and Oceania for its Life Science and Diagnostics business. This role is responsible for demand generation across the portfolio, with primary onsite support for events in Korea and remote execution of campaigns for Oceania. The role also involves executing integrated regional campaigns and tracking performance via Salesforce and Power BI platforms.

- Operational Marketing: 

• Event Marketing: Execute and coordinate field marketing events, with primary onsite support in Korea and remote coordination for Oceania. Liaise with external vendors to organize event logistics and track event costs against budgets.
• Create CRM campaigns for field events and report on events lead metrics.
• Coordinate country marketing events with Solutions Portfolio Managers and the Events team, ensuring seamless execution across both Korea (onsite) and Oceania (remote).
• Social Media marketing: Plan and execute social media campaigns, create social media content, advertisements  
• Email marketing: work with marketing operations to execute email marketing campaigns, track, analyze and report results. Increase and nurture our contact database in marketing and customer resource management systems
• Brand marketing: Maximize the activation of the Revvity brand across multiple channels and events to raise awareness and customer engagement through BTB and BTC
• Funnel Management: Manage overall marketing channels and the collected interactions. Track campaign performance via Salesforce and PowerBI platforms. Monitor funnel health by working with the commercial organization and modifying the marketing plan to adapt the market environment

- Strategic Marketing: 

• Implement the marketing strategy, content and activities in Korea and Oceania for both Life Sciences and Diagnostics.
• Customer insights: Identify trends and insights and optimize spend and performance based on the insights. Evaluate end-to-end customer experience across multiple channels and customer touch points
• Account Based Marketing: Brainstorm new and creative growth strategies for our key accounts.
• Deploy regional market sizing, segmentation and targeting strategies, rolling up to inform the global approach
• Proactively engages with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
• Oversee regional product launches, working with the global strategy and content teams to develop the regional go-to-market strategy

• Bachelor’s degree
• Preferably a minimum of 1 years of similar experience in a marketing role within multinational companies, ideally with exposure to the Life Sciences and Diagnostics industry
• Global and/or regional marketing experience in the Life Sciences or Diagnostics field
• Fluent in English, with strong written and verbal communication skills to effectively manage remote campaigns for Oceania and collaborate with global teams
• Well-organized and detail-oriented
• Strong interpersonal skills and the ability to work effectively within a team and independently
• Ability to travel frequently within Korea and as needed across Oceania