Job Purpose
Korea being the lead market for Cenovis, this position will play a key role in achieving brand objectives for the largest business size in Sanofi CHC Korea. This role will be responsible for maintaining strong business performance by developing and leading brand campaigns and opening up new opportunities to further grow the brand. Also, this position will contribute in shaping Cenovis brand strategy that will influence AMEA region and the Global. He/she will be a team member of KR Brand & Innovation team and work closely with the AMEA region, ASEA zone as well. 
 
Organization Context
This position will directly report to ASEA Zone Cenovis Brand Lead
 
Key Accountabilities

1. Achieve annual sales, profit and market share target through strong execution of marketing programs.
2. Contributing to the corporate planning cycle, providing strategic input to long term plans. 
3. Development of the brand offering and marketing plan including communications, activations, PR, online, and etc. in Consumer Healthcare category. 
4. Manage media planning and execution including all digital development and ensure activation impacts
5. Work with CMI to identify consumer / shoppers insights that should be embedded in Brand activation plans.
6. Analyze market trends and activation results in order to propose action plans to maximize growth.
7. Be in charge of project management to ensure successful and timely completion through cross-functional coordination and communication
8. Work with multiple stakeholders: Sales team (on & offline), Trade marketing, product development, RA, QA, Medical, SCM, Procurement, and also region/global stakeholders. 
9. Lead ad hoc strategic projects that contributes to brand growth in short & long term.
10. Management of day to day marketing operation and A&P budget
     
     

Qualifications & Requirements:
Education: University degree or above (major in business or marketing related subject is desirable)
 

1. Experience & Knowledge: 
   • Require at least 6 years of experience in FMCG marketing within a renowned multinational company 
   • Experience of a new product launch 
   • Brand/Product management experience in Health Functional Food(건강기능식품) will be a plus 
   • Project management experience with regional and international HQ is a plus
   • Experience of managing external agencies

1. Core Competencies & Skills: 
   • Challenger mindset to break the status quo
   • Ability to work with minimal supervision with problem solving skills
   • Executional  excellence   and  leadership in  driving   brand  growth
   • Strong analytical thinking, action planning and organizing
   • Strategic thinking, creativity and problem-solving 
   • Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
   • Ability to be flexible and adapt quickly to changing strategies and priorities 
   • Excellent communicator both written and verbal,   especially in  groups, preparing  and delivering presentations