Role Overview
The Digital Activation Manager is responsible for executing and optimizing the commercial activation of Crocs’ .COM business, translating promotional and marketing plans into disciplined onsite execution and revenue performance.
This role owns day‑to‑day trading operations, promotion and campaign activation, and live commerce execution, ensuring that all commercial plans are implemented accurately and perform against sales targets. The position partners closely with Digital Marketing, Onsite Merchandising, Merchandising, Planning, and global teams to deliver seamless execution across the consumer journey.

Key Responsibilities
Commercial Trading Operations

• Manage the day‑to‑day trading of the .COM business to drive revenue performance
• Plan and execute commercial activities such as promotions, digital-first/exclusive launches and live commerce.
• Maximize GTM plan to improve non-promo for sustainable business.
• Analyze consumer behavior (entry pages, previous pages) to inform campaign planning.
• Develop and implement compelling value propositions that give consumers clear reasons to visit and purchase, aligned with target audience insights and business objectives.

Analytics & Reporting

• Monitor key digital KPIs including traffic, conversion rate, ASP, and AOV.
• Utilize tools such as Adobe Analytics and internal dashboards to generate actionable insights.
• Translate data into strategic recommendations and performance improvements.

Cross-functional Collaboration

• Work closely with on-site merchandising, digital marketing, merchandising, brand marketing, finance, and global teams.

• Build and maintain strong relationships with external agencies to ensure cohesive execution and innovation.

• 10+ years of experience in eCommerce trading, digital activation, or commercial operations
• Proven experience managing day‑to‑day trading performance in an eCommerce environment
• Comfortable working with performance metrics and using data to drive execution decisions
• Solid understanding of the Korean consumer and retail landscape
• Strong communication and stakeholder management skills
• Fluent in Korean; business-level English proficiency is preferred.
• Experience with SAP, SFCC, Adobe Analytics, and internal systems is a plus.