• Responsible for yearly PR plan, objectives, action, and budget
• Develop 360 marketing strategies that include digital, PR and offline events, branding, etc 
• Initiate communication strategy and integrated communication campaign on major product launches and brand projects
• Responsible for media publicity: press release, editorial pitch, and etc.
• Initiate influencer & celebrity activity 
• Responsible for brand events for media & influencers
• Built up strong relationships with press and influencers

Over 8 years of experience above.
Luxury / FMCG industry background will be advantageous
Strong communication skill both Korean and English
Multi Tasking