Mission: This role is responsible for driving the growth of PENHALIGON’S digital business in Korea through effective digital commerce, digital marketing, performance marketing, and media strategies. The role manages digital business performance, identifies growth opportunities, and works closely with cross-functional teams and media partners to maximize digital visibility, traffic, conversion, and sales.
 
Key Responsibilities:
Digital Commerce & Business Management

• Manage and develop the digital commerce business across key channels, including Naver and Kakao.
• Monitor sales performance and key digital KPIs, identifying trends and opportunities to drive business growth.
• Develop and implement initiatives to improve traffic, conversion, sales, and overall channel performance.
• Work closely with cross-functional teams to ensure smooth and efficient digital business operations.

 
Digital Marketing & Performance Marketing

• Develop and execute digital marketing and performance marketing plans in line with brand and commercial objectives.
• Manage and optimize digital campaigns to maximize traffic, acquisition, conversion, and return on media investment.
• Analyse campaign and channel performance and translate data into actionable recommendations.
• Identify and test new digital marketing opportunities to improve business performance and efficiency.

 
Digital Media & Platform Management

• Develop and manage digital media plans across relevant platforms to maximize brand visibility, reach, and traffic.
• Manage relationships with media agencies and key digital platform partners to ensure effective planning and execution.
• Leverage Naver, Kakao, social media, and other relevant platforms to support brand awareness and business growth.
• Monitor market trends, platform developments, and competitive activities to identify new digital opportunities.

 
Project & Stakeholder Management

• Lead and coordinate digital business projects from planning through execution, ensuring clear timelines and deliverables.
• Work closely with Marketing, Retail, Finance, IT, Logistics, and CEM to deliver digital initiatives effectively.
• Support digital platform improvements and new initiatives by coordinating business and operational requirements.

Qualifications:

• Bachelor’s degree in Marketing, Business, Digital Marketing, Communications, or a related field.
• 5–8 years of relevant experience in digital marketing, performance marketing, digital media, or a similar role, preferably within luxury, beauty, fashion, or premium consumer brands.
• Hands-on experience in managing digital campaigns and working with media agencies or digital platform partners.
• Good understanding of digital marketing KPIs, campaign performance, media effectiveness, and key digital platforms such as Naver, Kakao, and social media channels.
• Strong analytical, organizational, and problem-solving skills, with attention to detail and the ability to manage multiple priorities.
• Effective communication and coordination skills, with the ability to collaborate across functions and with external partners.
• Fluent in English, with effective written and verbal communication skills.