The Marketing Lead, Korea will serve as the senior local marketing stakeholder on the ground, driving the strategy, planning, and execution of all marketing initiatives in South Korea. Operating under the strategic direction of the Asia Marketing Manager, this role balances high-level localized execution with people leadership—directly supervising and mentoring a junior PR & Community Specialist to scale the brand's local footprint.

1. Localization, Strategy & Campaign Execution

• End-to-End Campaign Management: Lead the localized planning and seamless execution of Korea’s marketing calendar, including OOH/offline activations, pop-ups, digital/social campaigns, and PR initiatives.
• Brand Alignment: Adapt global and regional (Asia) strategies into highly resonant, culturally relevant narratives that fit the Korean consumer landscape while safeguarding core brand guidelines.
• Partner & Vendor Management: Source, negotiate with, and manage local agencies (PR, media buying, creative production) and third-party vendors to ensure top-tier ROI and delivery.

2. Team Leadership & Talent Development

• Direct Supervision: Provide clear daily guidance, strategic direction, and operational support to the junior PR & Community Specialist based in Seoul.
• Quality Assurance: Review and approve local deliverables (including PR pitches, community management playbooks, and influencer seeding rosters), offering constructive feedback to elevate output.
• Mentorship: Facilitate workflow prioritization, resolve operational bottlenecks, and actively foster the professional growth of team members.

3. Cross-Border Collaboration (Asia Hub)

• Hub Alignment: Work in lockstep with the Shanghai/regional hub to synchronize Korea-specific activations with cross-market launch calendars.
• Market Intelligence: Serve as the "eyes and ears" on the ground, proactively updating the Asia management team on local market trends, consumer shifts, and competitive insights.
• Reporting: Ensure accurate, data-driven, and timely delivery of campaign post-mortems, local KPIs, and localized assets requested by the regional hub.

4. Budgetary Control & Governance

• Financial Tracking: Manage and track the annual and quarterly marketing budget allocations for Korea, flagging variances and optimizing spend.
• Financial Administration: Oversee the local procurement lifecycle, including invoice processing, PO generation, and alignment with regional finance workflows.

• Experience: 5+ years of progressive marketing experience, ideally within the fashion, retail, apparel, or trendy consumer goods sectors. Proven experience in supervising, mentoring, or checking the work of junior peers or interns is highly preferred.
• Local Market Expertise: Deep, native understanding of South Korea's unique media ecosystem, fast-moving influencer landscape (Instagram, Naver Blogs, YouTube), and local youth/consumer culture.
• Autonomy & Ownership: A self-starter who thrives with minimal daily supervision. Comfortable making localized decisions, problem-solving independently, and navigating ambiguities.
• Communication Skills: Native fluency in Korean and professional working proficiency in English (written and spoken) to ensure seamless, clear collaboration with the regional Asia hub.