Marketing Executive
Department: Marketing & Communications (MarComm)
Reports to: MarComm Director
Employment Type: 1-Year Contract

POSITION OVERVIEW

The Marketing Executive will be responsible for the execution and coordination of Ferragamo Korea's local marketing initiatives, with a primary focus on digital marketing and event operations.

The role will independently manage assigned activities, coordinate with internal stakeholders and external partners, and ensure timely delivery of marketing initiatives in alignment with brand standards and business objectives.

The position reports to the MarComm Director, while day-to-day project coordination and progress updates are managed directly with the respective project owners.

KEY RESPONSIBILITIES

1. Digital Marketing & Campaign Execution

• Coordinate and execute local digital advertising campaigns across platforms including Kakao, Naver, and other relevant digital channels.
• Manage the official Kakao Channel, including content scheduling, message distribution, and channel performance tracking.
• Work closely with media and digital agencies on campaign scheduling, asset delivery, execution, and optimization.
• Monitor and analyze digital performance metrics, including website traffic, reach, impressions, engagement, and other relevant KPIs.
• Prepare regular digital performance reports, highlighting key results, insights, and recommendations for improvement.
• Coordinate digital advertising materials and content deployment in alignment with global brand guidelines.
• Support local digital initiatives to strengthen brand awareness, consumer engagement, and qualified traffic.

2. Event Operations & Coordination

• Coordinate detailed event execution schedules, operational checklists, and logistics in alignment with overall project plans.
• Coordinate event production and logistics, including event materials, transportation, installation, venue setup, and dismantling.
• Manage communication with external agencies, vendors, and suppliers to ensure timely delivery of event requirements.
• Liaise with internal teams, including Retail and other relevant departments, on event operational requirements.
• Track quotations, purchase orders, expenses, and invoice processing in line with approved budgets.
• Oversee assigned on-site operations, monitor execution progress, proactively address operational issues, and consolidate post-event operational results and expenses.

3. Marketing Coordination & Team Collaboration

• Collaborate with MarComm team members and cross-functional teams to ensure effective project coordination, execution, and timely progress updates.
• Support ad-hoc marketing initiatives and additional team responsibilities in line with business priorities.

PROFESSIONAL REQUIREMENTS

• 3–5 years of relevant experience in marketing, digital marketing, or event operations.
• Experience in luxury, fashion, beauty, or premium lifestyle industries preferred.
• Hands-on experience in event operations, vendor coordination, and digital marketing activities.
• Familiarity with digital advertising platforms, including Kakao and Naver, and campaign performance metrics.
• Strong organizational and coordination skills, with the ability to manage assigned tasks and deadlines independently.
• Proactive, detail-oriented team player with a strong sense of ownership and a solution-oriented mindset.
• Good communication skills, proficiency in MS Office, and working-level English preferred.