Overview

• Develop & implement Ecom growth initiatives to drive online sales and client experience 
• Analyze and transform client data into actionable insights, aiming to acquire, retain, upgrade, drive long-term loyalty and maximize customer lifetime value 

R&R
 Ecom (Key Focus: CS & Operation, Ecom performance analysis) 
□ Manage the daily operation of .com and other Ecom platforms (Kakao, Hyundai.com), such as product launches, campaign deliverables, VM & inventory, order fulfilment (pick & pack, dispatch, return & quality check). 
□ Plan and execute content in collaboration with Communication including product launch, campaigns, animations, etc. 
□ Monitor Ecom sales & KPIs including daily, weekly and monthly analysis and reporting. 
□ Analyze lower-funnel digital media performance & traffic and website use behavior in order to identify opportunities and provide actionable insights to Communication team / Media Agency. 
□ Oversee daily operation of CS team in all contact channels, including chat, calls, emails, etc. 
□ Responsible for providing best-in-class communication consistently to our clients in order to ensure client satisfaction and brand desirability. 
□ Stay up-to-date on competitive landscape and market trends in digital & omni. 
 
CRM (Key Focus: client data & insights, CRM in-store tool)
□ Extract, analyse and visualize client insights and identify business opportunities in CRM activities. 
□ Define the objectives for each client segment and create customized communication, journeys, experience, gifting & treatment action plan for each segment. 
□ Partner with Regional CRM team & Local Retail team on client experience plans to drive successful implementation of client engagement actions and animations. 
□ Monitor and support stores to drive CRM KPIs in line with brand objectives (prospect capture & conversion, appointments, outreaches, etc). 
□ Partner with Local Retail & Training team to ensure proper client data 

• Language: native in Korean, fluent in English (mandatory). 
• At least 5 years of relevant experience in Ecom/CRM in luxury sector. 
• Bachelor degree in Business Administration, Marketing, Ecom or a related discipline. 
• Good command in Google Analytics 4 and other marketing analytics tool. 
• Salesforce Commerce Cloud & Service Cloud is a plus. 
• Good command of Microsoft Office (Excel, PowerPoint).