[ Key Responsibilities ]

ㆍStrategic Brand Management
- Adapt and implement global brand strategies to fit local market dynamics and customer needs
- Define clear priorities to drive brand growth across targeted channels (e.g., hotels, chains, window bakeries…) and write the corresponding yearly brand plans based on market insights and sales priorities
- Ensure consistency of brand positioning and messaging with the global brands across all touchpoints
- Create campaigns specifically catered to the South Korean market aligned with the global brand identity
- Contribute to the web editorial plan (social media, website…) in collaboration with the Webmarketing Manager.

 
ㆍCustomer Engagement Strategy & Programs
- Design and develop impactful customer engagement programs (e.g., seminars, training sessions, competitions, pop up stores, training abroad…)
- Create insight-driven content tailored to chefs in South Korea – in addition to what the brands provide.
- Develop product storytelling, usage concepts, and application ideas (recipes, formats, benefits) in collaboration with the chef team
- Support the sales team in preparing customer catered proposals and participate to the meetings (KA, hotels…)
- Track program performance and prepare post-activity reports with actionable recommendations
- Track ROI of marketing initiatives

 
ㆍCommercial Performance & Impact
- Portfolio management : recommend portfolio optmisation (stop and go) based on volume and profitability analysis in collaboration with the controlling department.
- Portfolio recommendation per brand (product) per targeted channels, with monthly analysis.
Monitor and analyze business performance per brand per product per channels (sell-in, sell-out, margin, product adoption rate)
- Support the development of pricing policy for new products by providing the right positioning based on competition monitoring and margin structure analysis. Recommend repositioning on existing portfolio when necessary.
- Marketing budget management

 
ㆍMarket & Consumer Insights
- Monitor market trends, competitor activities, incl. price, and customer behaviors through available tools and market datas available.
- Collect and consolidate customer insights from internal and external stakeholders
- Identify growth opportunities and recommend strategic actions
- Provide market insights and feedback to global teams or suppliers as well as to the sales team

 ** Reporting to : Brand Manager

[ Requirements ]

1. Bachelor’s degree preferred; or equivalent practical experience 
2. 2-3 years of experience in marketing, brand coordination, or trade marketing in Food industry

 
[ Required Competencies ]

1. Fluent in both Korean and English (written and verbal communication)
2. Strong analytical skills with the ability to interpret data and generate insights
3. Proficiency in PowerPoint and Excel (reporting, basic analysis)
4. Strong communication and interpersonal skills (Sales Team, Chef team, Event project management team)
5. High level of organization and attention to detail
6. Proactive mindset with ability to work autonomously
7. Ability to manage multiple priorities in a fast-paced environment
8. Team player with strong cross-functional collaboration skills

 
[ Preferred Qualifications ]

1. Experience in FMCG, foodservice, or B2B environments is a strong plus
2. Exposure to event coordination, content creation, or sales support is advantageous
3. Familiarity with digital marketing tools or social media platforms is a plus