[ Key Responsibilities ]
• GT Channel Leadership & Best Practice Development
- Lead overall GT (General Trade) channel strategy and execution (Distributor, Window Bakery, OEM, Artisan channels)
- Optimize sales strategy by channel and drive performance excellence
- Set KPIs and continuously monitor and improve sales performance
- Identify business risks and implement mitigation strategies
- Identify winning sales models and develop best practices across GT channels
- Standardize sales processes, customer engagement, and distribution operations
- Drive scalability and efficiency through organization-wide implementation
 
• Business Development & Market Competitiveness
- Acquire new B2B customers and develop key accounts
- Analyze market trends and competitors to maintain a competitive edge
- Build pricing strategies based on demand forecasting
- Plan and execute campaigns to enhance brand awareness
 
• Sales & Distribution Optimization 
- Own revenue and profitability (P&L responsibility)
- Manage accounts receivable and financial health
- Optimize distribution and margin structure within GT channels
- Expand routes-to-market during product launches
- Deliver data-driven insights and reporting
 
• Customer Management & Networking 
- Build long-term partnerships with key clients
- Improve service through customer feedback and insights
- Lead issue resolution to ensure satisfaction
- Collaborate cross-functionally to enhance customer experience 

** Reporting to: Sales Manager

[ Requirements ]
• Bachelor’s degree or equivalent professional workflow experience
• Has related B2B sales experiences 3-8 years in the food industry 
 
[ Required competencies ]
• Valid driver’s license and ability to travel frequently for field/visiting sales
• Ability to analyze data and information using MS Office.
• Excellent business communication skills
• Outstanding negotiation and problem-solving abilities
• Strong time management skills and extensive collaboration experience
 
[ Preferred Qualifications ]
• Degree in Business Administration, Food Science, Culinary Arts, or Hospitality Management preferred
• Basic understanding of wholesale/distribution margin structures
• Proven experience in both B2B and B2C business environments across various industries
• Demonstrated expertise and personal know-how in Customer Relationship Management (CRM)