Key Objective

The position is based in Fendi Korea in Seoul. Reporting to the General Manager Korea and functionally to the WW Digital & Omnichannel Director, this role’s main responsibility is to accelerate the development of the business into an omnichannel retail organization, breaking down barriers between brick and mortar and online. To achieve seamless customer experiences, boost recruitment and increased customer loyalty at WW level. This will be done through the successful management & alignment of the following three functions: Ecommerce, CRM & Client Services. 

Role & Responsibilities

Main Responsibilities
- In collaboration with the Zone General Manager and Omnichannel HQ team in Rome, develop and 
drive an innovative, robust, forward-thinking and integrated omnichannel strategy and continuously 
seek opportunities & tools to enhance & fuel the growth of the Omnichannel mindset within the 
Region and the Store Network. 
- Collaborate & partner with Marketing, Operations, Merchandising and Retail Functions in order to 
provide Clients with 360 commercial and CRM strategies and to reach business goals. 
- Own the Regional ecommerce P&L and be responsible of driving sales and profitability. 
- Continuously examine & analyze the digital business from sales, merchandising, marketing and 
operations perspective & use this data to further drive ecommerce sales. 
- Develop business cases and partnerships in the execution of growth initiatives (new launches, services and/or categories, localization by market). 
- Be the advocate for regional needs within HQ omnichannel roadmap. 
- Maximize in-store usage of the Omnichannel functionalities and tools within Clienteling app; provide 
guidance and training where necessary, in collaboration with Retail Training team. 
- Develop and ensure CRM key programs or campaigns through complementing and targeted in-store digital actions to engage and nurture the relationship with both New and Existing clients. 
- Analyze and manage results on Client’s KPIs, both qualitative and quantitative, drive right actions on 
them as opportunities arise and continuously promote the importance of Clienteling within the store 
network. 
- Transform the organization of the Client Services centers and build them as revenue channels, 
combining the service to clients with conversion rate. 

Team
- Lead, develop and inspire the teams across the three functions ensuring they have a clear vision and 
understanding of the overall Fendi strategy, and the role they have in its success. 
- Ensure each team member understands their role in each event/experience and ensure responsibilities and activities are properly allocated. 
- Assess team members’ performance and support them in continuously improving and elevating their skills. 

Requirements

- The position requires an individual who works well in a changing environment, fast and dynamic. 
- Minimum 10 years of retail experience. Fashion or luxury is a plus. 
- Strong communication skills and teamwork, especially ability to communicate with retail teams. 
- Ability to manage several tasks simultaneously and meet tight deadlines, good at prioritization. 
- Availability to periodically travel to visit markets in scope. 
- Significant track record in running a successful CRM activation.  
- Proven people leader with the ability to inspire, lead, motivate & develop diverse teams at all levels. 
- A true team player who enjoys working in an environment which will stretch & expose them to 
working across multiple departments & teams. 
- High energy individual who thrives working in a fast paced and evolving organization. 
- Ability to influence others and move towards a common vision and/or goal. 
- Commercial acumen. 
- Fluent in English