• Work closely with the Regional Communications team to align on priorities and
develop effective Communications, PR, media and brand activation strategies
in line with Global guidelines, with clear budget planning and management.
• Lead brand ambassador management, including coordination with the
ambassador’s agency, and develop strong relationships with celebrities,
KOLs, stylists, editors and other key opinion leaders to maximize relevant
brand exposure and desirability.
• Plan and effectively implement local PR activities and branding events in
Korea, while supporting selected regional or global brand activations when
required.
• Supervise the PR agency across pitching, media relations, local press
materials, PPL opportunities, celebrity and stylist requests, editorial
coordination, press rack management, media enquiries and
qualitative/quantitative coverage reporting.
• Work with the media agency to define and implement the overall media
strategy, including social advertising, Naver SEM/SEO and other paid media
initiatives, ensuring efficient budget allocation and performance follow-up.
• Ensure effective development and implementation of local digital and social
media strategy, including Instagram, YouTube and Korea-specific local social platforms such as Kakao Channel/Page, in line with global brand direction and
local market relevance.
• Identify suitable personalities, celebrities and creators for product placement,
gifting and partnership opportunities that enhance Maison visibility and
desirability among the right target audiences.
• Identify local marketing and brand-building opportunities, including
partnerships, sponsorships and joint initiatives that support awareness,
desirability and business impact.
• Prepare and consolidate various reports, including PR reports, media
performance reports, and budget follow-up, with actionable insights for local
management and regional stakeholders.
• Coordinate Communications-related trainings and ensure strong crossfunctional
alignment with CRM, VM and Merchandising teams to deliver
consistent Maison messaging and client-facing execution.
• Support projects and ad-hoc duties as assigned

Education/Professional Qualification
• Degree Holder
Experience
• Over 13 years’ experience in Marketing Communications, preferred in fashion
luxury retail industry
Language
• Fluent Korean and English (both spoken and written)