• Design CRM Campaign Strategies: Develop CRM campaign journey strategies aligned with 
short-, mid-, and long-term roadmaps.
• Standardizing and governing data in all data systems (across all pillars) and creating a 'single source of truth'
•  Define new data collection and analysis processes
• Performance Monitoring & Optimization: Track and analyze CRM campaign performance to 
optimize retention and conversion rates, driving engagement and commercial results for 
consistent business outcomes.
• Proactively Align with Regional and Global Stakeholders

6 - 9 years of CRM experiences in FMCG / Luxury / Bank / Insurance industry.
Consumer promotion skill
Consumer data management acumen