MISSION
Brand Experience Manager is responsible for planning and executing premium retail experience initiatives that elevate Bulgari's client journey and support business growth. This role leads product launches, High Jewelry events, retail pop-up activations, and in-store client experiences while collaborating closely with CRM, E-commerce, Retail, Marketing, and HQ teams to deliver seamless omnichannel engagement.

ESSENTIAL DUTIES & RESPONSIBILITIES

1. Product Launch
- Plan and execute product launch activities across retail boutiques, ensuring alignment with global brand strategy and local business objectives. 
- Coordinate launch timelines, promotional materials, and operational readiness with HQ and local teams. 
- Monitor launch performance and recommend optimization opportunities.
 
2. High Jewelry (HJ) Events
- Lead the planning and execution of exclusive High Jewelry events and VIC experiences. 
- Collaborate with Retail, CRM, Marketing, and HQ to deliver exceptional client journeys for key clients. 
- Coordinate event logistics, guest experiences, and post-event follow-up activities.
 
3. Retail Pop-up Events
- Manage the development and execution of retail pop-up stores and temporary brand experiences. 
- Coordinate external vendors, landlords, agencies, and internal stakeholders to ensure successful project delivery. 
- Ensure all pop-up activations reflect Bulgari's luxury standards and brand image.
 
4. Retail In-store Activation
- Develop and execute in-store activations to enhance client engagement and drive boutique traffic. 
- Partner with Retail Operations and Store Managers to implement seasonal campaigns and client engagement initiatives. 
- Monitor effective activation and identify opportunities for continuous improvement.

5. KCP Activation
- Plan and execute Key Client Program (KCP) activations to strengthen relationships with top-tier clients. 
- Collaborate with Retail and CRM teams to develop tailored client engagement initiatives. 
T- rack client participation and campaign effectiveness to maximize business impact.
 
6. CRM & E-commerce Collaboration
- Work closely with CRM and E-commerce teams to integrate retail activations with omnichannel client engagement strategies. 
- Support client acquisition, retention, and loyalty initiatives through coordinated campaigns. 
- Leverage customer insights to improve campaign performance and client experience.
 
7. Cross-functional Coordination
- Act as the central coordinator across Retail, Marketing, CRM, E-commerce, Merchandising, Communications, Finance, and HQ teams. 
- Manage project timelines, deliverables, and communication to ensure smooth execution. 
Facilitate alignment among stakeholders and proactively resolve project issues.
 
8. Performance & Budget Management
- Manage project budgets and monitor expenses to ensure cost-effective execution. 
- Measure campaign and event performance using client engagement, sales, and ROI metrics. 
- Prepare post-project evaluations and recommend improvements for future initiatives.

REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Business, Arts Management, or related field.
• Minimum 8 years of experience in relevant department or business industry.
• Customer Orientation, Flexibility
• Strong interpersonal and problem-solving skills
• Team player: open to performing any task, whether big or small; willing to teach and learn, lead, and follow
• Strong understanding of luxury and fashion industry, retail business
• Strong verbal and written communication skills in both Korean and English