About This Role:
The PR & Marketing Intern (1-year contract) for TAG Heuer South Korea will support the PR and Marketing team in day-to-day operations, digital content coordination, and customer engagement initiatives. This hands-on role assists in organizing marketing materials, supporting digital campaigns, and analyzing campaign performance data. We are looking for an eager, detail-oriented individual with a strong interest in the Korean luxury market and a passion for luxury brand storytelling. This position reports directly to the Senior Marketing Executive.

Job responsibilities
PR & Media

• Support PR and media-related marketing activities to strengthen TAG Heuer’s visibility and brand awareness.
• Support the maintenance and update of lookbooks and press materials.
• Track, analyze, and report on media coverage and clippings.
• Translate and localize website content, press releases, and advertising copy while ensuring consistency with TAG Heuer’s brand tone and manner.
• Support editorial and content shoots on-site as needed.
• Coordinate watch loan logistics, including product condition checks, tracking, and returns.
• Coordinate with HQ, other markets, and local logistics teams regarding prototype calendars and product availability.
• Provide boutiques with PR guidelines and relevant PR materials.
• Monitor emerging trends, competitors’ activities, and relevant cultural experiences to identify opportunities for the brand.

 
Celebrity

• Identify opportunities for celebrity dressing and product placements to enhance brand visibility.
• Build and maintain relationships with media and stylists.
• Support gifting and product seeding activities for media and celebrities.
• Monitor competitors’ PR and celebrity marketing activities and contribute ideas for future coverage and activations.
• Support Ambassador and Friend of the Brand (FOB) activations.

Administration

1. Provide administrative support, including creating and following up on purchase orders (POs), invoices, and related documentation.

Requirements:

• Strong interest in luxury, watches, fashion, culture, and media.
• Experience in the Luxury Watch & Jewelry industry, PR, showroom management, or ambassador/VIP relations (Preferred)
• Proficiency in MS Office
• Proactive and flexible attitude towards supporting the marketing team’s activities and ad hoc task.
• a team player with a willingness to share ideas.
• Strong communication and interpersonal skills, Fluent in written and spoken English.