Seoul, Korea | Full-time | Marketing

Our client is a fast-growing global K-POP commerce platform connecting fans around the world with authentic K-POP experiences, products, and fandom-related content.
With a strong understanding of global fandom culture, the company is expanding its international presence across key markets including North America, Europe, and Japan.
As the global business continues to grow, the company is strengthening its marketing organization and is looking for an experienced Global Marketing Team Lead to take ownership of the global marketing strategy and execution.

As the Global Marketing Part Lead, you will be responsible for helping K-POP fans worldwide discover, engage with, and return to the platform.
You will set the overall direction for global marketing while working closely with a junior marketer and collaborating with Content, CRM, Product, and external partners.
This is a hands-on leadership position combining global marketing strategy, content, performance marketing, growth, partnerships, and team management.

1. Global Marketing Strategy & Execution

• Develop and execute global marketing strategies targeting overseas K-POP fandoms.
• Lead campaigns, promotions, artist/brand collaborations, and influencer partnerships.
• Analyze consumer behavior and fandom characteristics across key markets such as North America, Europe, and Japan.
• Develop market entry and expansion strategies based on data and market insights.
• Manage the global marketing budget across channels and regions.
• Own key business metrics including GMV, customer acquisition, retention, CAC, and LTV.

2. Content & Performance Marketing

• Develop social media and media-commerce strategies across Instagram, X (Twitter), TikTok, and other relevant channels.
• Work with the Content team to develop content that effectively connects fan engagement with purchase conversion.
• Own creative direction and messaging for global markets.
• Lead performance marketing activities in collaboration with external agencies and partners.
• Manage strategy, budget, creative, and performance decisions internally.
• Analyze campaign and content performance, including reach, engagement, ROAS, MER, and new customer conversion, and establish improvement priorities.

3. CRM, Product & Growth Collaboration

• Collaborate with CRM marketing to develop global lifecycle marketing strategies from sign-up → first purchase → repeat purchase → loyalty.
• Work with Product teams, including Product Owners, designers, and developers, to execute growth experiments and event-driven initiatives.
• Apply learnings from experiments and campaigns to continuously improve future marketing activities.

4. Partnerships & Team Leadership

• Identify and manage strategic partnerships with entertainment companies, artists, influencers, advertising agencies, and local channel partners.
• Build and maintain relationships with external agencies and business partners.
• Lead and develop one junior marketer within the global marketing function.
• Collaborate closely with the Domestic Business Marketing Team Lead to align overall marketing priorities.

• 3 to 15 years of marketing experience, including at least 1 year of hands-on experience in global/overseas marketing. Salary and responsibilities will be adapted to your seniority and experience.
• Experience in platform, commerce, marketplace, or app-service marketing.
• Experience managing both content KPIs such as reach and engagement and performance/growth KPIs such as conversion, ROAS, and LTV.
• Experience managing marketing budgets and making channel- and region-level investment decisions.
• Proven experience managing external marketing agencies or partners and delivering measurable results.
• Strong understanding of K-POP fandom and media culture, particularly in major global markets.
• Strong analytical and strategic thinking combined with hands-on execution capabilities.

• Marketing experience in K-POP, entertainment, fandom, or related industries.
• Experience managing and developing junior marketing professionals.
• Experience with data analytics and marketing tools such as Amplitude, Mixpanel, GA4, or AppsFlyer.
• Experience using AI tools for content planning, creative production, market research, or marketing operations.
• Business-level English, with the ability to communicate directly with global partners and agencies.
• Experience with C2C, C2B2C marketplaces, or cross-border commerce.

We are looking for a marketing professional who can combine global strategy with hands-on execution.
The ideal candidate is:

• Passionate about K-POP, fandom, and global consumer culture
• Data-driven while maintaining a strong understanding of consumer sentiment
• Comfortable working in a fast-paced, highly autonomous environment
• Strong in both strategic thinking and day-to-day execution
• Experienced in managing external partners and multiple stakeholders
• Able to take ownership of business results rather than focusing only on marketing activities
• A collaborative leader who can develop junior team members
• Comfortable experimenting, learning quickly, and adapting strategies based on results

Application Review → Phone Interview → 1st Interview → 2nd Interview → Reference Check → Final Offer

• The recruitment process may be adjusted depending on internal circumstances.
• A marketing portfolio is mandatory.
• Application results are generally provided as quickly as possible, but the process may take up to 14 days.
• Multiple applications for the same position within one month are not permitted.
• Successful candidates will complete a 3-month probationary period, during which 100% of the salary will be paid.