About the job
The Senior Specialist, Social Media drives the digital heartbeat of the Blue Bottle brand in Seoul, leading the “concept to execution” of our social media strategy across all major platforms (Instagram, X, YouTube, TikTok, etc.). Using a deep understanding of our brand, guest behaviors, data insights, and digital culture, this role will partner closely with marketing, creative, and product teams to craft compelling narratives. You will act as the primary voice of our brand online, orchestrating everything from daily community engagement to high-impact influencer campaigns. We are looking for a passionate digital storyteller and strategic thinker who is equally driven by delighting customers, elevating our brand visibility, and achieving commercial goals through innovative social engagement.

This position is based in Seoul and reports to the Brand Director, Korea.


You will

1. Develop and execute a comprehensive, full-funnel social media strategy across all relevant platforms (Instagram, Kakao, X, YouTube, TikTok) that maps to Blue Bottle Coffee’s strategic brand vision and business goals
2. Build and lead our KOL (Key Opinion Leader), Content Creator, and Influencer programs, identifying the right partners, negotiating terms, and managing relationships to amplify our brand reach authentically
3. Take ownership and lead the end-to-end content production process, propose strategic decisions on execution-whether utilizing agencies, directing freelancers, or shooting and creating the content yourself.
4. Manage and collaborate with external digital agencies, freelance creators, and internal creative teams to build, maintain, and execute a robust, always-on content publishing calendar
5. Track, report on, and analyze social media performance and campaign metrics while conducting continuous competitive analysis and social listening to ensure our platforms remain relevant
6. Act as a cross-functional leader, partnering with product, retail, and e-commerce teams to ensure evergreen and seasonal product launches are fully supported by impactful social media campaigns

You are

1. A Passionate Brand Ambassador: You possess a deep appreciation for coffee, design, and digital culture, and have a genuine desire to build meaningful community connections.
2. An Intuitive Storyteller: You are a natural storyteller who can translate complex brand nuances into digestible, engaging social content.
3. Data-Driven & Aesthetic: You are equally motivated by brand equity and business metrics, comfortably balancing aesthetic quality with performance data in your thinking.
4. Growth-Oriented & Adaptable: You have a growth mindset, constantly learning and staying ahead of digital trends, with the ability to thrive in a fast-paced, ever-changing environment.
5. Collaborative & Proactive (Kaizen): You enjoy working with diverse teams and thrive in an environment of continuous improvement (Kaizen). You are proactive in proposing new ideas and simplifying processes to create better guest experiences.

You have

1. Degree in Business Administration, Marketing, or a related field preferred
2. 5+ years of related experience in social media management, digital marketing, PR, or influencer marketing with a proven track record of growing channels (IG, Kakao, X, YouTube, TikTok)
3. A strong portfolio and proven experience in producing, leading, and creating compelling content, demonstrating a deep understanding of content and creativity.
4. The ability to work independently and lead content production, actively deciding whether to leverage agencies, utilize freelancers, or shoot and produce content yourself.
5. Excellent communication skills in Korean and English
6. Extensive experience briefing and managing external partners, including creative agencies, digital agencies, and freelance content creators
7. Excellent analytical skills, with the ability to translate native platform data and social listening metrics into clear, actionable business recommendations
8. Passion for coffee, people, culture, and sincere hospitality

블루보틀 커피 코리아에서는 Brand 부서에서 소셜미디어 전략 수립 업무를 포함하여 전반적인 SNS(Instagram, Kakao, X, YouTube, TikTok) 콘텐츠 관리 업무를 수행할 Sr. Specialist, Social Media & Contents 를 채용합니다. 한국 시장에서 지속 가능한 성장에 기여하며 전 세계의 커피 애호가들에게 최고의 커피 경험을 선사하는 여정에 함께할 예비 블루보틀러 분들의 많은 지원 부탁드립니다.

주요업무

• 소셜 미디어(Instagram, YouTube, TikTok 등) 채널 운영 및 콘텐츠 전략 수립
• 인플루언서 및 KOL(Key Opinion Leader) 파트너 발굴, 협업 및 관리
• 콘텐츠 캘린더 운영, 기획 및 제작, 프로젝트 리드, 에이전시 등 파트너 관리
• 트렌드 및 경쟁사 분석, 콘텐츠 성과 분석 및 인사이트 도출
• 유관 부서와 협업하여 신제품 및 프로모션 캠페인 지원

지원자격

• 유관 경력 5년 이상 (소셜 미디어, 디지털 마케팅, PR, 인플루언서 마케팅)
• Instagram, YouTube, TikTok 등 SNS 채널 운영 경험이 있으신 분
• 콘텐츠 기획·제작 및 프로젝트 리드, 외부 파트너 협업 및 관리 경험이 있으신 분
• 비즈니스 레벨의 영어 가능