About the job
As the Product Manager for Menu & Product Management, you will be the strategic owner of our Beverage and Culinary portfolios. You will act as a central pillar within our "Core Triangle" organizational structure, which integrates Menu & Product Management, Product R&D, and Marketing to drive a unified "ONE CALENDAR" mechanism. You will be directly reporting to the Brand Director, Korea with a dotted line reporting to the GM of Japan and Korea.

You will

1. Drive Cross-Functional Collaboration: Partner closely with the Korea Brand Director and Global R&D Lead to ensure all menu and product initiatives align with regional brand goals and global standards.
2. Operate the Core Triangle: Act as a central pillar in the "ONE CALENDAR" system, collaborating directly with Product R&D and the Marketing Department to form an integrated driving mechanism for product launches.
3. Lead Menu Planning & Positioning: Develop portfolio strategies and define the role of each category within the Beverage and Culinary scope to ensure SKUs support business growth.
4. Optimize Category Strategy: Strategically position Beverage offerings (e.g., consolidating business via Espresso, attracting new guests via Entry-level Non-Coffee) and Culinary offerings (e.g., matching dessert flavors with seasonal beverages, extending consumption scenarios via Light Meals).
5. Manage Revenue & Margins: Set revenue targets and cost breakdowns, taking full ownership of pricing, cost control, sales mix, and profit mix to achieve financial targets.
6. Build Product Matrices: Construct and maintain a dynamic product matrix and price matrix.
7. Oversee Integrated Cost & Purchasing: Establish cost guardrails based on ingredients and Gross Margin (GM) percentages, aligning all planning with monthly sales forecasts.
8. Drive Calendar Management: Oversee the new product calendar management by driving one consolidated monthly calendar.
9. Boost Performance Metrics: Coordinate seasonal features and product rollouts specifically designed to increase Average Ticket (AT) and Average Daily Transactions (ADT).

You are

1. Strategic & Analytical: You rely on data, sales forecasts, and margin breakdowns to make informed decisions about product viability and pricing.
2. Collaborative: You thrive in a "Core Triangle" structure, able to bridge the gap between creative culinary R&D, external partners (OEMs/Vendors), and results-driven marketing.
3. Adaptable and Agile: You can comfortably balance the strategic vision of Global HQ with the localized operational needs of the Korea markets and be able to work with agility.
4. Consumer-Obsessed: You understand guest behavior and how to leverage seasonal calendar moments to drive engagement, transactions, and brand loyalty.
   
   

You have

1. 8+ years of experience in Product Management, Menu Strategy, or Category Management within the F&B or premium retail sectors.
2. Proven track record in Vendor Management and collaborating directly with OEMs for product development and commercialization.
3. Proven experience managing financial metrics, including margin management, pricing strategy, and revenue forecasting.
4. Strong cross-functional leadership skills with the ability to navigate matrixed reporting lines (Global HQ and Regional leadership).
5. Deep understanding of product life cycles, from initial R&D concepts and vendor negotiations to marketing rollouts.
6. Native in Korean, Business Level Proficiency in English.

블루보틀 커피 코리아에서는 Product 부서에서 컬리너리 및 음료 개발 업무를 포함하여 F&B 제품 관련 전반적인 업무를 담당할 Product Manager를 채용합니다. 한국 시장에서 지속 가능한 성장에 기여하며 전 세계의 커피 애호가들에게 최고의 커피 경험을 선사하는 여정에 함께할 예비 블루보틀러 분들의 많은 지원 부탁드립니다.

주요업무

• F&B 제품 전략 및 메뉴 기획: 카테고리별 포트폴리오 전략 수립, 제품 포지셔닝, 신제품 기획
• Product, Marketing 등 유관 부서와 협업하여 신제품 출시 일정 및 프로젝트 관리
• 시즌 프로모션 기획: 시즌 메뉴 및 프로모션 운영을 통한 매출 및 고객 지표 개선
• Product Matrix 및 Price Matrix 수립·관리: 메뉴 가격 설정, 원가 관리, 수익성 및 매출 관리
• 원가 및 구매 계획 관리: 매출 예측 기반 원가, 구매 및 Gross Margin 관리

지원자격

• 유관 경력 8년 이상 (F&B 또는 프리미엄 리테일 업계 경력 우대)
• 제품 기획부터 출시까지 Product Life Cycle 전반에 대한 이해가 있으며 글로벌 팀과 협업 및 프로젝트 리드 경험이 있으신 분
• 가격 전략, 마진, 매출 예측 등 사업 financial metrics 관리 경험이 있으신 분
• 비즈니스 레벨 이상의 영어 가능