Develop and implement comprehensive Above-the-Line (ATL) and Below-the-Line (BTL) marketing strategies in coordination with the launch of new collections and the promotion of existing ones.
□ Spearhead a holistic approach to retail, duty-free, e-commerce, and digital marketing strategies, overseeing their planning and execution. 
□ Align global marketing initiatives with local market needs to design tailored marketing strategies. 
□ Supervise and enhance customer database management and segmentation to boost conversion rates and expand market share. 
□ Evaluate the effectiveness of each marketing campaign through KPIs and ROI analysis, refining strategies to drive sales growth. □ Manage retail point-of-sale (POS) marketing activities and Visual Merchandising Display (VMD) materials, collaborating closely with the sales team for seamless execution. 
□ Budget and monitor all marketing expenses to ensure cost-effectiveness and fiscal responsibility.
 □ Maintain regular communication with the HQ marketing team to ensure local operations are aligned with major global initiatives

□ Minimum of 10 years of experience in marketing or a related field is required. 
□ Preferred experience in global fashion, watch, beauty, or lifestyle brands. 
□ Proficiency in MS Office 365 (Outlook, Word, Excel, PowerPoint, Teams) is essential, with the ability to quickly learn company-specific programs and software. 
□ Fluent in both written and spoken English; native proficiency in Korean is required. 
□ Proven ability to manage multiple projects and details simultaneously, maintaining a high level of accuracy and quality. 
□ Exceptional organizational skills with attention to detail and the capability to monitor work for consistency and quality. 
□ Strong team player with a cooperative attitude, capable of working seamlessly with cross-functional teams. 
□ Creative thinker with excellent problem-solving abilities. 
□ Highly self-motivated, demonstrating tact, diplomacy, and a professional, courteous demeanor when interacting with the public.