·Responsibilities
• Market and Product Expertise:
o Gain and maintain in-depth knowledge of the market and the business unit(식품 및 제약)’s key products.
o Analyze market trends and customers need to tailor marketing campaigns effectively.
• Website Management:
o Implementation, and SEO based optimization of the business unit's website content and thereby ensuring that the website serves as a vital platform for lead generation and product information.
• Lead Generation:
o Develop and implement target marketing campaigns using a Marketing Automation System to generate high-quality leads.
• Social Media Management:
o Create engaging content for various social media channels.
o Manage posts and interact with followers to foster social engagement and brand loyalty.
o Monitor social media metrics and adjust strategies as needed.
• Budget Management:
o Collaborate with Central Marketing to plan and manage the marketing budget effectively.
o Ensure all marketing activities deliver on expectations within the allocated budget.
• Sales Collaboration:
o Work closely with the Sales team to ensure alignment between marketing and sales.

경력: 경력 5~10년
학력: 학력무관
직무기술: CRM 분석, eloqua
기타:
• Strong understanding of digital marketing tools and techniques including SEO, SEM, and Marketing Automation Platforms.
• Excellent communication, interpersonal, and writing skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Preferred Skills:
o Experience with CRM software
o Creative problem-solving and analytical skills