[회사설명]
외국계 High-End 주얼리 명품 회사

[모집부문]
Media Executive - Sr. Executive

[담당업무]
1 .Media Planning & Implementation
• Plan and execute paid media activities to establish strong brand awareness and desirability.
• Play a key role in media planning and implementation, with a strong focus on digital channels (display, paid social, programmatic, search) to maximize TOMA (Top of Mind Awareness) and desirability.
• Monitor day-to-day campaign fulfillment and provide insights for campaign optimization based on Google Analytics.
• Coordinate communications between the global team and local stakeholders (landlords, publishers, agencies, etc.) to streamline asset preparation and delivery for all channels, including print, OOH, and digital.
• Develop and continuously explore new opportunities to create media-firsts, never-been-done-before formats, and experiences across channels including premium positions and special executions.
• Analyze campaign results based on qualitative & quantitative data and set insightful forthcoming plans.
• Follow up on internal processes related to asset creation and campaign planning, including budget tracking and management

2. Channel Management
• Manage owned social media channels, including Facebook (KR) and KakaoTalk, and develop effective social media strategies and relevant content.
• Develop a local social media content calendar in coordination with the local PR team and the global social team.
• Manage owned social media channel accounts (Facebook KR & KakaoTalk) and create social postings aligned with both global and local campaigns (3 or 4 postings per week).
• Request custom asset creation as needed for local social media platforms (Facebook KR & KakaoTalk).
• Manage channel message sending including captions, collection mapping, and calendars

[자격요건]
Bachelor’s degree
4-10 years of experience in media planning and execution
Basic understanding of the retail business
Proficiency in both written and spoken English and Korean
Exceptional problem-solving and time management abilities
Appreciation and understanding of the power of brand elevation, design, and craftsmanship
Ability to strategically assess opportunities and make data-driven decisions resulting in tangible improvements in performance
Skills in analytics tools (e.g., Google Analytics) and ad tracking technologies
Flexibility and ability to work in a fast-paced and dynamic environment
Strong communication skills to coordinate with internal/external stakeholders, with a can-do attitude and a strong desire to get things done
Excellent Excel and PowerPoint skills
Can-do attitude & strong teamwork mindset

[ Preferred Qualifications ]
Experience in large-scale projects
Experience in multi-channel media environments
Experience in luxury retail

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