▣ Position Overview
We are seeking a hands-on Business Leader who can blend online/offline retail infrastructure with powerful media and live commerce capabilities to drive overall business growth (P&L) and lead the organization based on strategic merchandising (MD) leadership. 
As a key member of the executive team, the ideal candidate will lead the platform’s structural transformation by discovering competitive exclusive brands (PB/LB) and diversifying the product portfolio, while spearheading the next generation of commerce by establishing a data-driven decision-making framework. 
 
▣ Responsibilities
- Comprehensive Business & P&L Management: Own and operate the end-to-end business performance and profitability (P&L), spanning from product planning and scheduling to final sales. 
- MD Strategy & Product Portfolio Formulation: Establish core category strategies (Food, Living, Home Appliances, Fashion, etc.) that lead market trends, and build a lineup of mega-hit products. 
- Enhancement of Differentiated Product (PB/LB) Competitiveness: Optimize the platform's margin structure by developing exclusive licensed brands (LB) and private brands (PB). 
- Establishment of Data-Driven Decision-Making Framework: Advance and optimize product planning, marketing, and inventory management processes leveraged by big data and customer behavior analysis. 
- Cross-Functional Leadership: Coordinate tight collaboration and generate synergies across relevant departments, including MD, Sales, Marketing, SCM, and Media. 
- Organizational Management & Change Leadership: Avoid top-down/autocratic approaches; instead, foster organizational growth and drive digital transformation through rational, logic-based persuasion.
 

▣ Requirements
- Education: Bachelor’s degree or higher (Degrees from top-tier domestic/global universities or an MBA preferred). 
- Experience: 20+ years of total professional experience, with proven track record as a head/leader of large-scale MD or product-related organizations (e.g., Head of Division, Business Unit Head). 
- Core Competencies:
o Substantial P&L Ownership: Must have direct accountability for business revenue and profitability with proven achievements, rather than merely acting as a project leader or supporting function. 
o Hybrid Channel Understanding: Deep insight into multi-faceted retail dynamics gained through cross-functional career transitions across major brick-and-mortar retail, large-scale e-commerce, and brand manufacturers. 
o Mass Category Leadership: Proven experience in integrated management of mainstream, mass-market categories (Food, Living, Lifestyle, etc.), rather than being limited to a specific niche category. 
o Media/Live Commerce Receptivity: Deep understanding of and positive vision for live-broadcast-based commerce mechanisms, platform margin layouts, and programming/scheduling structures. 
o Soft Skills: Strong vendor networking and field-sales execution capabilities, combined with the ability to manage organizational change through horizontal, rational, and open communication. 
- Preferred Career Patterns & Tracks:
o Professionals who built a solid foundation in product/brand management at global or major domestic FMCG (Fast-Moving Consumer Goods) brands, subsequently transitioned to online/offline retail, and successfully led practical growth and transformation. 
o Professionals who possess both strategic consulting experience specialized in the consumer goods/retail sector and practical execution capabilities in the field. 
o Forward-thinking leaders with an open mind toward business expansion through AX (AI Transformation) and digital platform innovation, rather than settling for traditional commerce models