계약직 - 산휴대체 (15개월)

▪️Builds a deep understanding of target consumers using the brand’s consumer portrait and CEF.

▪️Ensures the Brand Essence guides all brand actions and communications.

▪️Oversees 60/40+, packaging development, the NHW dashboard, services, and CSV initiatives for the brand.

▪️Drives consumer-centric thinking across all brand activities.

▪️Supports the development of innovation and renovation pipelines, applying effective end-to-end Idea-to-Launch (I2L) project management to medium-complexity I&R projects.

▪️Evaluates the impact of PFME and TTS investments on brand performance and takes appropriate action.

▪️Leads the creation of Big Ideas, campaign concepts, and engagement strategies to deliver compelling brand experiences across touchpoints.

▪️Collaborates with communication agencies to ensure all brand communications strengthen the company’s reputation.

▪️Understands the omnichannel landscape and contributes to category strategy, including recommendations on pricing, promotions, and SKU selection for key channels and customers.

▪️Leads the development of aligned brand and ICP plans, ensuring effective execution while monitoring brand performance and health.

• FMCG 업계에서 JBM/BM 업무 경험을 보유하신 분
• 신제품 개발(NPD) 및 브랜드 활성화 프로젝트 수행 경험을 보유하신 분
• 브랜드 전략 수립 및 브랜드 관리 역량을 보유하신 분
• 비즈니스 영어 커뮤니케이션(회화 및 문서 작성)이 가능하신 분
• 경력 5년차 이상