Strategic Planning & Business Impact 
● Develop and own the annual marketing strategy for Korea, ensuring seamless alignment with 
regional and global business objectives 
● Manage the marketing budget and P&L, strategically allocating investments to maximize ROI 
and balance long-term brand equity with short-term commercial targets 
● Establish core KPIs and conduct regular business reviews, translating market trends and 
consumer insights into actionable recommendations for senior leadership 

Brand & Content Marketing 
● Lead the end-to-end planning and execution of integrated 360° campaigns, effectively 
localizing global initiatives while developing market-specific storytelling 
● Architect and scale high-impact influencer/KOL strategies, cultivating robust relationships 
with creators, media, and strategic partners
● Direct the social media strategy and community management to drive brand advocacy, 
engagement, and culturally relevant positioning 

Growth & Retail Marketing 
● Oversee full-funnel customer acquisition and retention strategies, optimizing performance 
marketing, CRM, and digital media channels 
● Partner closely with Retail Operations to design experiential marketing, store openings, and 
VIP activations that consistently drive foot traffic and offline sales 
● Collaborate with E-commerce and Merchandising teams to guarantee a cohesive, 
omnichannel customer journey from online discovery to offline purchase 

Team Leadership & Global Synergy 
● Lead, mentor, and develop a high-performing marketing team of approximately five 
professionals, establishing clear performance expectations and fostering an agile culture 
● Act as the strategic marketing liaison for the Korean market, confidently presenting strategies, 
business cases, and performance reports to regional HQ in English 
● Champion cross-functional collaboration across local and global teams to resolve operational 
bottlenecks and drive unified business outcomes 

● Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field 
● 10–15 years of progressive marketing experience within the retail, fashion, lifestyle, beauty, or 
e-commerce industries 
● Proven track record in leading integrated marketing functions covering brand, digital, growth, 
influencer, and retail marketing 
● Strong business acumen with a deep understanding of the Korean consumer landscape and 
retail/e-commerce drivers 
● Demonstrated success in people management, coaching, and cross-functional team 
collaboration 
● Native Korean speaker with strong business English proficiency for regional and global 
communications 
● Advanced proficiency in Google Workspace (Docs, Sheets, Slides) and experience with 
analytics/reporting tools 
● Proactive, highly analytical, and able to thrive in a fast-paced, entrepreneurial environment