ACCOUNTABILITIES 
 1. Brand Management and Strategic Planning

• Identify local market trends and competitive actions, and proactively shape brand activation strategies and future growth opportunities.
• Represent local market needs, business opportunities, and challenges to regional and global teams, ensuring market realities are reflected in strategic decision-making.
• Champion market-driven insights in collaboration with Media & insight and Commercial teams to strategically input and influence regional and global brand planning at annual/monthly stages for GTM strategy development.
• Drive alignment between local business objectives and regional/global strategic priorities through proactive stakeholder engagement and influence.
• Drive the go-to-market (GTM) strategy across channels and doors to validate priorities and ensure consistent strategy cascade that reflects brand identity and competitiveness, while incorporating strong market insights to influence regional and global planning.
• Partner with respective stakeholders to ensure effective omnichannel alignment and execution of brand plans and activations.
• Own overall A&P planning and management, aligning with regional /global guidelines while optimizing allocation to maximize ROI and brand equity growth.
• Lead annual/monthly marketing budget planning and management; monitor productivity and investment efficiency, ensuring alignment with global guidelines and local business objectives.
• Monitor COG across programs and initiatives; escalate risks and lead development of mitigation plans with internal stakeholders.

 
2. Marketing Execution & Alignment

• Lead marketing teams to deliver and execute end-to-end marketing plans across consumer, product, and retail marketing (i.e., campaigns, new product launch) and all channels for total brand, in partnership with cross-functional teams and regional/global stakeholders.
• Ensure alignment and integration of regional/global marketing strategies into local market execution across platforms and channels, including assets, A&P investment, influencer strategy, and media coordination.
• Collaborate with cross functional teams for digital, CRM, and paid media activations and KAM for account-specific online activation including campaign briefs, KPI alignment, and investment review. Validate final media agency brief and A&P budget.
• Brief cross functional teams on brand consumer marketing plan. Review media performance against assigned KPIs monthly, quarterly, and yearly together with cross functional teams and co-develop improvement plans continuously for ongoing optimization.
• Coordinate with internal stakeholders and regional/global teams to ensure appropriate adaptation of creative assets and campaign materials for all platforms, maintaining consistency with global/regional brand direction.
• Partner with internal stakeholders on influencer strategy execution in line with regional/global brand and earned media guidelines including briefing and seeding coordination (e.g., samples, personalized content) for GTM activations.
• Oversee alignment of media plans and operations across brand-owned media platforms in collaboration with relevant stakeholders.
• Lead the optimization of product management : drive cross-functional teams to ensure accurate product forecast, product excess management, sampling strategies, and claims alignment for all campaigns and BAUs.
• Define local pricing recommendations based on market dynamics and benchmark data, ensuring competitiveness and alignment with brand positioning and regional guidelines.

 
3. People Development and Management

• Manage in all people activities such as hiring, placing and training
• Advise the team staff’s goal setting and performance review by providing coaching and feedback
• Counsel the team members for the career development and teamwork 

• Education
   - University-level education

• Experiences
   - Minimum 12+ years of relevant experience in marketing
   - Experience in a similar or relevant industry 

- Experience in leading teams and managing cross-functional stakeholders in a matrix organization
 

• Functional Competencies
   - Excellent communication skills in both Korean & English
   - Proven track record in driving ROI for marketing campaigns
   - Strong leadership and influencing skills to lead multiple projects in a matrix environment 

- Demonstrated ability to effectively communicate and influence regional and global stakeholders by translating local market needs, insights, and business opportunities into actionable strategic recommendations - Skilled at managing stakeholders at different levels of seniority to accomplish business goals while maintaining strong interpersonal relationships - Strong analytical skills, fast-learning, and flexible to deal with ambiguity - Detail orientated with strong sense of work prioritization