계약직 - 15개월 (산휴대체직)

JD

▪️ Builds a deep understanding of target consumers by leveraging the brand’s consumer portrait and CEF.
Ensures the Brand Essence guides all brand actions and communications.

▪️Oversees 60/40+, packaging development, the NHW dashboard, services, and CSV initiatives for the brand.

▪️Maintains a consumer-centric approach across all brand activities.

▪️Supports the development of innovation and renovation pipelines and manages medium-complexity I&R projects through effective end-to-end Idea-to-Launch (I2L) processes.

▪️Evaluates the impact of PFME and TTS investments on brand performance and takes appropriate action.

▪️Leads the creation of Big Ideas, campaign concepts, and engagement strategies to deliver compelling brand experiences across touchpoints.

▪️Collaborates with communication agencies to ensure brand communications strengthen the company’s reputation.

▪️Applies omnichannel insights to support category strategy and provide recommendations on pricing, promotions, and SKU selection for key channels and customers.

▪️Drives the development of aligned brand and ICP plans, ensures effective execution, and monitors their impact on brand performance and health.

•  FMCG 브랜드를 주도적으로 운영·성장시킨 경험을 보유한 분을 선호
• 디지털 퍼포먼스 마케팅 중심의 경험보다는 제품을 직접 기획·운영한 프로덕트 매니지먼트 역량이 중요
• 브랜드 전략 수립 및 브랜드 매니징 경험은 필수
• 비즈니스 영어 커뮤니케이션(회화 및 문서 작성)이 가능하신 분
• 관련 경력 5~7년 경력자