Event Strategy & Execution

1. Deliver in-store events, retail animations, trunk shows, store openings and pop-ups while maintaining global brand standards.
2. Develop concepts with HQ, coordinate with internal teams, and ensure seamless delivery of events that elevate client engagement.
3. Tailor and lead activations to cultural nuances in Korea. 

Brand Communications and Partnerships

1. Manage all store-level brand communications, including internal and external promotions, store opening and in-mall advertising.
2. Ensure consistency across collaterals and campaign visuals rollouts.
3. Engage with landlords to maximize brand visibility through mall’s channels

Agency and Project Coordination

1. Liaise with external agencies to deliver event concepts and flawless execution.
2. Mange timelines, budgets, design, venue,  and deliverables

Marketing 

1. Assist in the implementation of marketing and promotional campaign in line with the direction given by regional team 
2. Assist in the pre- and post-event follow up 
3. Prepare report and analysis on marketing activities 
4. Order and distribute marketing materials 
5. Regular update on market trends and competitor’s event 

Public Relations 

• Manage press collection and handle daily sample loan and requests 
• Evaluate media value and consolidate monthly editorial/ events clipping reports 
• Prepare press material 
• Assist in organizing PR events and press trips 
• Develop and maintain media contacts 

1. Degree holder in Marketing, Communications or related discipline 
2. Minimum of 2+ years’ direct marketing experience in managing a fast-developing consumer database with experience in luxury/retail/fashion/cosmetics industries  an advantage