1. E-Commerce Business Management & Execution
- Lead the day-to-day management of the brand’s e-commerce business across owned and partner channels.
- Execute annual, quarterly, and monthly e-commerce plans in line with brand and commercial objectives.
- Monitor sales performance, traffic, conversion, and product performance, and take timely actions to improve results.
- Manage online assortment, product launches, promotional calendar, and commercial activations to support sales growth.
- Ensure accurate sales tracking, routine performance reporting, and sales forecast management.
- Take practical ownership of e-commerce operations to ensure smooth and consistent business execution.
 
2. Channel & Platform Management
- Oversee the execution and performance of key e-commerce channels, including marketplace and brand store operations where relevant.
- Coordinate with platform partners and agencies to ensure timely campaign setup, content updates, product visibility, and promotional execution.
- Review channel performance regularly and identify opportunities to improve traffic, conversion, and consumer engagement.
- Support the evaluation of new e-commerce opportunities, platforms, and channel initiatives.
 
3. Online Merchandising & Consumer Experience
- Ensure that product assortment, product visibility, content, and campaign execution are aligned with brand priorities and launch plans.
- Work closely with marketing teams to deliver strong online storytelling and consistent brand expression across digital touchpoints.
- Monitor customer journey and online experience, identifying operational improvements to support conversion and service quality.
- Support the execution of online events, special campaigns, and brand moments to maximize visibility and sales impact.
 
4. Cross-Functional Coordination & Operational Excellence
- Act as the key working-level owner of e-commerce topics across functions, ensuring close coordination with marketing, supply chain, demand planning, customer service, finance, and retail teams.
- Follow up on stock availability, order fulfillment, operational issues, and customer-related topics impacting e-commerce performance.
- Coordinate with HQ / regional teams to ensure alignment on e-commerce priorities, reporting, and best practices.
- Manage external agencies and partners on day-to-day execution and performance follow-up.
 
5. Team Management
- Manage, coach, and develop E-Commerce team, setting clear priorities and ensuring high-quality execution.
- Allocate responsibilities effectively within the team and oversee progress on key projects and business priorities.
- Foster a collaborative, accountable, and performance-oriented team environment.
- Support capability building within the team to strengthen e-commerce expertise and ways of working.
 

-  6+ years’ experience
- E-commerce business management
- Sales analysis, forecasting, and performance reporting
- Online merchandising and promotional planning
- Channel / marketplace / brand store operations
- KPI management (sales, traffic, conversion, AOV, etc.)
- Agency and partner management
- Project coordination across functions
- Strong Excel and PowerPoint skills