1년 파견계약직
REPORT TO: Area Sales and Operations Manager
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PRIMARY FUNCTION
Support the ASOM in taking responsibility to achieve retail sales target and business objectives through:
• Motivate Beauty Advisors (BAs) to maximize the Brand’s retail sales
• Efficient management of daily counter operations
• Coaching, development and supervision of BAs
• Set up marketing details and point of sales execution for product launch and promotions
• Plan, Implement and monitor incentive programs for BAs


RESPONSIBILITIES
A. Sales-Related Responsibilities (70%)
Sales Support
• Review retail sales targets and performance of each door on a monthly basis with ASOM
• Analyze performance of business vs. sales objectives, sales trends and competition
• Generate sales reports
• Ensure brand image and visual merchandising are in line with brand standards and philosophy at
retail counters
• Coordinate and execute the setup of all promotions, in-store programs and activities
• Ensure BAs are aware of the marketing calendar, promotions etc
• Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals
(To individually coach BAs based on their strengths and weaknesses)
• Ensure the preparation of new counter opening following up display material order and all necessary
supplies
• Support ASOM on FOC order review and inform the order requests to respective Sales Assistant thru
standardized process and template
• Ensure the FOC delivered to each counter with right quantity in a timely manner.
• Review BAs office supplies order thru MRO and make sure if it is appropriate

Marketing Support
• Coordinate and execute Newness, promotions and in-store programs setup in collaboration with
ASOM and the Store Design Visual Merchandising team.
• Monitor product trends, performance and identify potential sales opportunities to ASOM and
Marketing team.
• Ensure all go-to-market materials and promotional elements are available on time in store to support
launches.
• Provides promotions report to sales & marketing team post-campaign implementation as well as
competitive intelligence on competitors’ programs.
Supervision and Team Management of Beauty Advisors
• Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters
• Ensure BA uphold grooming standards of the brand they represent

B. Education (30%) - Train and develop Beauty Advisors
Counter Coaching (20%)
• Connect with BAs both through Virtual Learning Tools and in-store meetings to train and coach on general selling skills i(e.g. how to service customers, how to upsell//cross sell, how to improve one’s productivity.
• Coach BA’s on brand stories, hero products, and other important brand-specifics for ELC brands close by on the sales floor
• Utilize E-learning platforms, including brand-agnostic content, to coach BAs towards improving
customer experience and sales productivity.
• Conduct Beauty Advisors/Generic Staff Training of smaller doors
• Closely collaborate with the Education team to develop all training/coaching materials based on touchpoint needed. Sales & Education Executives are more likely to focus on brand-agnostic topics and to reinforce learnings around branded concepts first introduced by the Education Team
• Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity

Orientation / Basic New hires training (10%)
• Conduct initial on-barding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel-retail working environment.

C. General
• Spend minimum 70% of time in-store, working and coaching BAs.

REQUIREMENTS
• B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry
• Well groomed
• Good organization and communication skills
• Good presentation skills – comfortable with virtual tools such as Zoom, Skype in addition to in-person presentations.
• Display empathy, agility with can-do attitude
• Proficient in MS Office and Excel
• Comfortable/Enthusiastic learning new technology platforms
• Willingness to travel
• Proven sales track record

HIGH-TOUCH LEADERSHIP COMPETENCIES
• Aligns and Engages the Team in the Vision: Provides clarity to each team member on their role in achieving the vision, strategy, and goals.
• Develops Talent and Capabilities: Identifies and cultivates essential skills and attributes to maximize individual contribution and engagement.
• Energizes and Enables Others: Ignites passion and releases potential to drive success.
• Strives for Excellence in Execution: Proactively seeks ways to improve personal and organizational effectiveness to meet current and future business needs. Learns equally from successes and failures.