•    Initiate development of new channel (Hyper, CVS, e-retail) strategy and new category 
Build strong business fundamentals that continue to grow by successfully implementing channel & category expansion. Co-build mid-term growth strategy and plan across all brands & channel 
•    Analyse and understand category/shopper trends and exploit them through data and analytics; develop and implement data-based trade activation plans by channel, to build and grow the business
•    Work with the sales teams and brand teams to develop the Brand Homes and joint business planning
program ensuring adherence to brand guidelines, selection criteria and achievement of sales objectives
through implementation of tailored and mutually beneficial customer business plans.

Business Cycle & Activation Management
•    Leads annual commercial planning cycle by coordinating between marketing and sales team to ensure the brand plan is breakdown into actionable commercial plan for the sales team.
•    Design and implement commercial activations and rolling out impactful in-outlet activations in collaboration with marketing and sales to drive sell-out
•    Improve brand presence and campaign execution across trade through excellence in in-outlet planning, execution and tracking in alignment with the annual marketing priorities.
•    Manage the Yearly Activity Calendar, ensuring a cohesive and balanced portfolio of activation and cross channel integration.

Financial and Performance Management  
□    In charge of of A&P/ Trade investment/ Pricing, in consultation with sales and marketing managers 
to ensure focus and prioritization of resources delivering profitability target   
□    Monitor performance of commercial activation/ channel/ customer for flawless execution 

Over 16 years of proven commercial experiences in consumer industry.
Entrepreneurship
Proven sales and Marketing excellence
P&L Management with financial acumen
Leadership
High proficiency of English