Job Summary

We are seeking a strategic and experienced Marketing Leader to support the General Manager of Coach Korea and VP, Head of Marketing, Coach APAC in developing a brand vision and strategy to enhance brand equity, visibility, and market positioning. This role requires a combination of creative vision, business acumen, and leadership skills to drive impactful marketing campaigns for Korea that attract new customers, engage existing customers, and drive revenue growth.

Key Responsibilities

•Marketing Strategy Deployment and Implementation
•Strengthen brand awareness among KOL (celeb, influencer, stylist, etc.) & digital media, and foster new exposures on up-and-rising digital platforms.
•Collaborate with Retail & e-Commerce on acquiring new customers, increase loyalty and implement an omni-channel clienteling strategy.
•Analyze and design customer journeys to increase the number of customers and loyalty.
•Identify new business opportunities from market and customer insights and leverage them for successful commercial action.
•Marketing Investment Allocation
•Campaign Planning
•Global & Regional Marketing Liaison
•Campaign Orchestration
•Campaign Performance Tracking
•Retail Marketing
•Ensure seamless implementation across retail marketing, PR, and eCommerce touchpoints.
•Media Planning and Buying
•Media Agency Collaboration
•Media KPI Tracking
•Team Management

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Qualifications
• A minimum of 13 years’ marketing and communications experience with fashion, cosmetics, FMCG, automotive, hotel, and so on
• Proven experience in developing comprehensive strategy for global brands
• Strong brand building skills – strategic thinking, audience insight & segmentation, storytelling & messaging, digital & social media expertise, brand experience & culture, measurement & adaptation, etc.
• Highly engaged in the consumer / retail industry (ideally fashion, but not mandatory) and continually up to date in terms of news and happenings in the industry to drive ideas for Coach.
• Demonstrated experience collaborating with cross functional partners internally and externally.
• Ability to analyze data, find opportunities, plan initiatives with strategic mind and skill set
•Strong leadership skills and a high degree of initiative.
•Growth mindset, self-starter and proactiveness
•Excellent written and verbal communication skills in both English and Korean.