Key Responsibilities:

• Marketing Strategy Development & Execution: Develop and implement marketing strategies to promote the company’s product lines, setting strategic plans to achieve marketing goals.
• Market Research & Analysis: Conduct market research to identify trends, competitor activities, and customer needs, and adjust marketing strategies based on data insights.
• Digital Marketing Management: Manage digital marketing channels, including website, social media, and email campaigns, to increase brand awareness and improve web traffic through SEO and SEM strategies.
• Content Creation: Plan and create various marketing materials such as brochures, blog posts, newsletters, and social media content, targeting both healthcare professionals and patients.
• Campaign Management: Plan, execute, and monitor marketing campaigns, and analyze performance data to identify areas for improvement.
• Product Launch Support: Support the launch of new products by developing marketing plans and promotional materials and organizing events to facilitate market entry.
• Sales Team Support: Collaborate closely with the sales team by providing marketing collateral, presentations, and product information to support sales efforts.

• Regulatory Compliance: Ensure that all marketing materials and campaigns comply with medical device regulations (e.g., MFDS, KMDIA, HIRA, etc.,).

Qualifications:

• Bachelor’s degree in marketing, Business Administration, Life Sciences, or a related field.
• 3+ years of marketing experience, preferably in the medical device, pharmaceutical, or healthcare industry.
• Hands-on experience with digital marketing (SEO, SEM, social media) and marketing analytics tools.
• Experience with marketing software (e.g., HubSpot, Google Analytics, Salesforce).
• Strong content planning and copywriting skills.
• Ability to conduct market research and analyze data.
• Excellent communication and teamwork skills.
• Proficiency in project management and multitasking.