· Develop and execute PR strategies and annual/quarterly PR plans aligned with Garmin Korea’s marketing and business objectives.
· Proactively identify PR opportunities and pitch compelling stories to increase Garmin brand and product exposure across relevant media.
· Build and maintain strong relationships with key media, journalists, editors, industry stakeholders and thought leaders.
· Develop media relations strategies and secure quality coverage across technology, business, sports, lifestyle and other relevant media.
· Develop and manage press releases, media materials and key messages to effectively communicate Garmin products’ key features, innovations and competitive advantages.
· Develop a strong understanding of Garmin’s brand, product portfolio and key technologies, and translate product USPs into relevant and engaging stories for the Korean market.
· Support PR activities for new product launches and key marketing campaigns, working closely with product marketing, digital, social, sales and other internal stakeholders.
· Plan and execute various PR initiatives including media events, product reviews, interviews, thought 
leadership, influencer/KOL engagement and strategic partnerships.
· Manage PR agencies, including briefing, execution, budget management and performance evaluation.
· Monitor media coverage and industry trends and identify opportunities or potential issues affecting Garmin’s brand reputation.
· Measure and report PR campaign performance and provide insights to continuously improve PR effectiveness.
· Support crisis communication and corporate communication activities when required.

· Fluent in Korean and business-level English.
· 3+ years of hands-on experience in the PR field.
· Possess strong existing media relationships
· Strong media pitching skills and familiarity with the Korean media landscape.
· Experience in PR agency management.
· Ability to manage PR budgets and evaluate campaign performance.
· Strong communication, presentation and stakeholder management skills.
· Proficiency in Microsoft Office applications (PowerPoint, Excel, Word).
· Ability to understand product features and translate them into clear and relevant PR messages


​Preferred
· Strong knowledge of or interest in Garmin products and the Garmin brand.
· Good knowledge of smart wearables, GPS technology and the sports technology industry.
· Passionate about running, cycling, golf, outdoor activities or other sports.
· PR experience in technology, consumer electronics, sports, outdoor or lifestyle industries.