• External Communications
  ·       -  Driving and delivering External Communications strategies for Korea, ensuring that country-level business agendas are effectively supported and consistently aligned with global and regional priorities.
  ·        - Build, protect, and enhance the Bank`s reputation and brand image through strategic and effective external communications.
  ·         - Provide leadership to the External Communications function by identifying market opportunities and bringing expertise and creativity at both strategic and execution levels, to support business objectives within agreed budgets and scorecards.
  ·         - Provides sound counsel, independent judgement, and strategic perspective to the Head of CABM Korea and Heads of relevant businesses and functions, ensuring that the Bank`s reputation and relationships with key external stakeholders are fully protected and strengthened.
   
• Brand & CIB Marketing
  ·         - Drive and deliver the Bank-wide brand strategy in Korea, ensuring consistent brane positioning and messaging across all businesses and channels, in alignment with global and regional brand frameworks.
  ·         - Lead and execute business marketing strategies for the CIB business, providing strategic marketing support that advances CIB business priorities and growth objectives in the Korea market.
  ·         - Provide leadership in the planning and execution of strategic sponsorships, including LFC sponsorship, ensuring strong alignment with brand objectivise, business priorities, and measurable impact within agreed governance and budget frameworks.
  ·         - Bring strategic judgment, creativity, and market insight to bran and CIB marketing initiatives, ensuring activities are effectively executed to deliver clear business and effectively reputational outcomes.
   
• Relationship Architect – Business와의 전략적 파트너, 내부 Matrix 조율 경험 (Group/Local market)
• Executive Presence – Exco와 직접 메시지 정렬 가능, 언론사의 Desk, Head 등과 대등하게 대화 가능
• Crisis Communication, Reputation Management through Media
• Strategic Positioning Capability – 단순 인지도 캠페인이 아닌 특정 Segment (PP Segment, Cross-border 등) 타겟 Marketing, 거액자산가(HNWI)을 위한 Exclusive engagement event  
• Sponsorship/Partnership 경험
• Commercial Mindset – 행사기획을 뛰어넘어 Deal enabler/ Revenue Opportunity
• Global Brand Guideline 운용 경험
• 단순 홍보·마케팅 실무자가 아니라 경영진과 직접 소통하며 비즈니스 성과에 직결되는 커뮤니케이션·브랜드 전략을 설계하고 실행하는 조직의 팀장 포지션 입니다. 

■ 자격 요건 (Qualifications)
- 금융권 및 관련 분야 Brand Marketing/PR 업무 경험 10년 이상 
- 영어 커뮤니케이션 원활/능통

- 외국계 관련 업무 경험 보유 

** 지원을 원하시면 자유서식의 국/영문 이력서(MS-word 파일, 첨부 서식 참조)를 송부해주시기 바랍니다**