Job Summary:
The Marketing & Commercial Operations Specialist will support the development and execution of marketing strategies to drive business growth, enhance customer engagement, and strengthen market positioning.
This role will be responsible for a broad range of marketing activities including market research, product marketing, campaign execution, customer education programs, and product launch support. In addition, the role will contribute to commercial operations initiatives such as business performance analysis, sales support, CRM utilization, and market intelligence.
The ideal candidate combines strong marketing capabilities with an analytical mindset and a willingness to grow into broader commercial and business management responsibilities.

Key Responsibilities:

1. Marketing Strategy & Product Marketing

• Develop and execute marketing initiatives aligned with business objectives.
• Support product positioning and value proposition development.
• Collaborate with sales teams to identify customer needs and market opportunities.
• Support portfolio management and lifecycle planning activities.
• Assist in developing annual marketing plans and tactical execution programs.

2. Market Research & Customer Insights

• Conduct market research and analyze customer, competitor, and industry trends.
• Gather customer and field feedback to support business decisions.
• Monitor market developments, reimbursement landscape, and competitive activities.
• Translate market insights into actionable recommendations.

3. Marketing Program & Campaign Management

• Plan and execute marketing campaigns, educational programs, workshops, congresses, and promotional activities.
• Develop marketing materials including brochures, presentations, newsletters, and digital content.
• Measure campaign effectiveness and recommend improvements.
• Support digital marketing initiatives and customer engagement activities.

4. Product Launch & Portfolio Support

• Support launch planning and execution for new products and solutions.
• Coordinate cross-functional activities related to product introductions.
• Develop launch materials, sales tools, and customer communication plans.
• Track post-launch performance and market adoption.

5. Sales & Commercial Support

• Partner with Sales teams to drive market development initiatives.
• Support sales enablement through training materials, product information, and business insights.
• Assist in maintaining CRM data and generating sales reports.
• Support business reviews and performance tracking activities.

6. Business Analytics & Commercial Operations

• Support analysis of sales performance, customer trends, and business opportunities.
• Assist in preparing dashboards, reports, and management presentations.
• Contribute to forecasting, business planning, and commercial projects.
• Participate in initiatives aimed at improving business processes and operational efficiency.

7. Cross-functional Collaboration

• Work closely with Sales, Customer Service, Finance, RA/QA, and regional teams to execute business initiatives.
• Support strategic projects and organizational priorities.
• Ensure effective communication and stakeholder alignment.

8. Compliance & Governance

• Ensure all marketing activities and materials comply with company policies and local regulations.
• Support documentation, approval, and audit requirements.

Education

1. Bachelor’s degree in marketing, Business, Business Administration, Life Sciences, Biomedical Engineering, or related field.

Experience

• 3+ years of experience in Marketing, Product Management, Sales Support, Business development, Commercial Operations, or related functions.
• Experience in Medical Device, Healthcare, Pharmaceutical, or Life Sciences industries preferred.
• Experience working with cross-functional teams and managing projects.

Skills & Competencies

• Strong marketing and communication skills.
• Analytical mindset with the ability to interpret business and market data.
• Project management and organizational skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with CRM systems and data analysis tools is an advantage. (e.g., HubSpot, Google Analytics, Salesforce, SAP).
• Strong stakeholder management and interpersonal skills.
• Self-driven, adaptable, and collaborative.