[Bausch Health] Solta Medical Korea

Position Title: Brand Manager (DTC Marketing)

Position Summary:
Drive consumer demand and brand growth by developing and executing integrated DTC marketing strategies for Thermage and Fraxel in Korea.

Key Responsibilities:
- Develop and execute annual brand strategies, marketing plans, and key growth initiatives
- Plan and execute integrated consumer campaigns across digital, social media, PR, media, influencers, and events
- Manage the end-to-end consumer journey, including CRM, retention programs, owned channels, and consumer experience
- Analyze consumer, market, competitor, and campaign performance to identify growth opportunities and optimize marketing activities
- Manage the annual A&P budget, campaign ROI, and external agencies
- Collaborate with Sales, HCP Marketing, Digital, RA/QA, Legal & Compliance, and global/regional teams to support business growth
- Ensure all consumer-facing communications and campaigns comply with applicable medical device advertising and regulatory requirements

- This position is based in Seoul, Korea and requires on-site work.
- Candidates must have and maintain the legal right to work in Korea without visa sponsorship.
- Fluency in Korean is required.
- Bachelor’s degree required; an advanced degree in Marketing, Business, or a related field is preferred
- 10+ years of marketing experience, with strong experience in brand management and DTC/B2C marketing
- Experience in FMCG, premium consumer goods, beauty/cosmetics, aesthetic medical devices, or consumer healthcare is preferred
- Proven experience developing brand strategies and executing integrated consumer marketing campaigns
- Experience in consumer insights, A&P budget management, campaign performance analysis, and ROI optimization
- Experience in digital marketing, CRM, creative development, and agency management
- Experience collaborating with cross-functional and global/regional stakeholders
- Business-level English proficiency with strong communication and presentation skills